Product Marketing Lead

What we're doing

• Owning a home is a foundational part of building financial security and wealth in America. However, the tools and technology that support homeownership are antiquated, dependent on things like fax machines, handwritten documentation, and hours of manual review.
• We're here to change it.
• Vesta was founded to rebuild the mortgage LOS from the ground up. Our founding belief is that the future of mortgage lending will be a fully automated process. Today, our AI augmented platform makes that a reality. Our mission has been to build a platform where AI isn't just an add-on, but the core engine that transforms how a loan is actually manufactured.
• Who we are
• Our founding team is no stranger to the complexities of the financial industry. As early employees at Blend, they spent years together focused on creating modern cloud infrastructure for banks. Now, with Vesta, they are transforming the mortgage industry by creating the most flexible, open, and automated origination experience, benefiting financial institutions and their customers.
• And, we're not alone.
• We've raised $55M from top tier investors, including Andreessen Horowitz, Bain Capital Ventures, Conversion Capital, Zigg Capital, and Index Ventures.
• We believe that our team is our greatest competitive advantage and take pride in having a team of exceptional humans. As a team, we value humility, empathy, self-awareness, and an orientation towards action. If this sounds like you and you're excited by the idea of getting in at the ground level to be part of building the infrastructure that will power the future of the finance industry, we would love to hear from you!
• Who you are
• You have exceptional product marketing skills, earned through several years in the function at top-tier startups. You know the difference between simplifying a message and dumbing it down. You walk in the customer's shoes, and you can describe their day to someone who's never done it. You're highly collaborative and enjoy working with functions across the company, like product, design, sales, and partnerships.

About your role

As the first dedicated product marketer at Vesta, you'll have the opportunity to shape the work we do and how we operate. Your primary responsibility will be helping the largest mortgage lenders in America understand what our products do, and explaining the value that they deliver. More broadly, you'll also help customers and prospects rethink how mortgage processing will work in a time when people and AI agents work side-by-side processing loans.

What you'll do:

• Create a process for how we run launches, while running launches
• Develop messaging and positioning for products and segments
• Turn customer results into proof — case studies, references, and benchmarks that other lenders will act on Work closely with sales, partnerships, and other members of marketing to build marketing strategies that increase the awareness, demand for, and usage of products
• An ideal candidate for this position will have: A minimum of 6 years of experience in marketing, with the majority in B2B product marketing.
• Deep experience marketing to enterprise audiences, with a demonstrated ability to understand complex buying committees, long sales cycles, and sophisticated business needs.
• Excellent communication and presentation abilities, with a proven track record of explaining complex technical concepts in ways that executive, technical, and non-technical audiences can understand.
• Bonus: Experience in mortgage lending or fintech infrastructure.