layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Growth Marketing Manager, GCR
AppsFlyer
Beijing
Source: AppsFlyer careers · View original posting
Employer job description
From AppsFlyer's posting. “We” and “our” refer to the employer.
Growth Marketing Manager, GCR
At AppsFlyer, we believe great marketing doesn't just build brands—it drives business growth. As the Growth Marketing Manager for GCR, you will play an important role in shaping how we connect with customers, create meaningful touchpoints across their lifecycle, and transform marketing influence into real pipeline impact.
In this role, you will lead the evaluation and analysis of integrated, multi-channel marketing strategies/plans across events, content, ABM, digital and owned media. You will analyze performance end-to-end to uncover insights that drive and accelerate new logo acquisition, upsell, and renewal to assist the marketing leadership to define and optimize the marketing strategies and plans in the GCR market.
We are looking for a strategic, data-driven marketer who loves connecting the dots between marketing activity and business results, thrives in cross-functional environments, and brings strong ownership to everything they do. This person should be able to understand and facilitate the diversified marketing activities that generate relevant, sales-ready leads that can be nurtured into qualified opportunities, while also driving upsell and renewal acceleration through various marketing initiatives.