layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Paid Search Supervisor at Inizio Evoke | LAYIQ

Best Practices Development
Establish and implement SEM best practices across the organization
Review and refine SEM strategies to align with our goals, maximizing ROI on search campaigns
Create QA process to ensure all campaigns meet organizational standards and align with new best practices
Author points of view, white papers, and internal briefings that establish the agency's perspective on the future of paid search and how AI is reshaping search behavior in pharmaceutical marketing
Trend Analysis and Adaptation
Monitor industry trends, new technologies, and competitive landscape related to SEM
I dentify opportunities for the use of tools and techniques that enhance search performance
Lead the agency's perspective on how AI, generative search engines, and AI-driven answer experiences (e.g., Google AI Overviews, ChatGPT) are reshaping paid search strategy in a regulated industry
Evaluate emerging AI-powered bidding, creative, and audience tools and recommend where to pilot, scale, or hold based on performance and compliance fit
Campaign Management
Support the planning, execution, and optimization of paid search campaigns across multiple platforms (e.g., Google Ads, Bing Ads) to achieve targeted KPIs
Conduct regular campaign analysis and use data-driven insights to inform decisions regarding bidding strategies, keyword selection (including relevant therapeutic areas), ad copy, and audience targeting
Troubleshoot live campaign performance issues and investigate reporting discrepancies across platforms, ad servers, and analytics tools, identifying root causes and implementing fixes to keep campaigns delivering accurately
Team Collaboration
Collaborate with the Center of Excellence team to implement integrated marketing strategies that drive traffic, engagement, and conversions
Provide guidance internally to brand team members, assisting in their daily campaign management. Externally, act as a technical voice to clients for SEM, providing recommendations and campaign updates.
Manage training documentation for setup and campaigns management, and standardized pacing and performance documentation
Reporting and Analytics
Develop SEM performance reports, providing recommendations to senior leadership
Analyze and present data to evaluate the effectiveness of search campaigns, using key performance indicators to demonstrate success and inform future strategies
Develop Search Testing Process that allows us to systematically test new strategies and prove out new tactics and develop case study materials
Provide forecasts and budgetary recommendations based on campaign analysis and market trends specific to the pharmaceutical landscape

Paid Search Supervisor

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