layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Editor, Digital Content at Inspira Education | LAYIQ

Edit for quality, at the sentence and structure level
Catch spelling, grammar, factual, and formatting errors before anything ships
Rewrite passive constructions into active voice; push plain language over jargon
Cut words that don't add meaning; tighten bloated sentences
Verify heading hierarchy (H1 → H2 → H3) is logical and accurate
Trace claims, stats, and quotes back to primary sources; flag anything unverified
Define proper nouns and terms on first mention within each section, not just once at the top
Own and apply the style guide
Apply Inspira's house style consistently - punctuation, capitalization, formatting, tone
Flag deviations rather than silently fixing them, so writers internalize the rules
Evolve the guide as our content and audience grow, building buy-in rather than dictating
Edit for how content is found and used — by readers and by AI
Match content format to search intent (listicle for transactional, guide for informational)
Ensure sections lead with the point in the first sentence or two, rather than burying it
Break content into self-contained chunks that each answer one question clearly, so they can be cited in isolation by a skimming reader or a summarizing LLM
Structure key claims as clear subject–predicate–object statements, easy for readers and retrieval systems alike
Spot phrasing that reads like it was written for a crawler instead of a person, and fix it
Check that link text is specific and descriptive, never generic filler like "click here"
Raise the bar on originality and expertise
Evaluate whether a piece adds real value - original data, an expert quote, first-hand experience - versus restating what's already out there
Assess whether content demonstrates real expertise through sourcing, credentials, and depth, not just polish
Know the difference between what AI can generate on its own and what requires a human's lived experience or judgment - and push writers toward the latter
Build the systems behind great content
Design and document repeatable editorial workflows - briefs, review stages, approval gates - so quality doesn't depend on any one person
Give writers specific, actionable feedback that explains the principle behind each change, not just the fix
Regularly audit top-performing content and ask: why would someone choose this over everything else on the topic?
Understand where each piece fits within Inspira's broader content strategy
Who You Are
Required
5+ years of professional editing experience - digital publishing, content marketing, or similar — with before/after samples you can walk us through
Excellent command of grammar, structure, and style, paired with the judgment to know when a rule should flex
Experience owning or meaningfully shaping a house style guide
A track record of feedback that makes a writer's next draft better, not just the current one
Genuine curiosity about how AI and AI-driven search are changing content structure and discovery, with practical experience adapting to it
Comfort working with subject-matter experts and non-professional writers, including pushing back diplomatically but firmly
Strong organizational skills managing editorial workflow across multiple pieces and stakeholders
Ability to work independently in a fast-paced, deadline-driven startup environment
Preferred
Experience editing for a competitive, high-stakes audience (admissions, higher ed, professional services, or similar)
Familiarity with SEO fundamentals - intent matching, natural anchor text, avoiding over-optimization
Experience building or documenting editorial processes from scratch
Background in content strategy, not just line editing
Why you'll love Inspira
Amazing people with a great vision and values
Mission-driven team culture focused on student success
Your work directly impacts the lives and careers of students across the globe
Health, dental, and vision insurance, base plans 100% employer paid
Pre-tax benefits (HSA, FSA, DCFSA, Commuter)
Flexible paid time off (PTO) and paid holidays
401(k) with company match

Editor, Digital Content

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