Consumer Insights Manager

ABOUT OLIPOP

At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.

This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.

Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.

The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result?

A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.

In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone.

From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.

So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.

We’re looking for a Consumer Insights Manager to lead the voice of the consumer at OLIPOP.  This person will own the development and execution of consumer learning plans that inform key business areas like marketing campaigns, new product development, creative direction, and strategic planning, and will mentor colleagues on translating insights into action.

They’ll partner closely with internal teams and external research vendors, serving as a trusted advisor on insight-led decisions that drive both short-term performance and long-term brand growth. This role is a great fit for someone with deep functional expertise who’s curious, collaborative, and passionate about extending our insights capabilities across the organization.

RESPONSIBILITIES:

• ● Champion a consumer-first mindset across the marketing team and broader organization, mentoring colleagues on applying insights to strategic decisions
• ● Lead cross-functional and agency partnerships to embed the consumer perspective into briefs, business cases, and sales materials, advising stakeholders on insight-led tradeoffs
• ● Lead the design and execution of research projects that inform marketing and innovation decisions (e.g., concept testing, creative testing, sensory testing, etc.), developing specialized expertise across methodologies
• ● Own vendor relationships and day-to-day project management, from design to reporting, ensuring findings are translated into clear, actionable recommendations
• ● Drive internal reporting and presentations that track brand KPIs, such as household penetration, brand awareness, and campaign performance, proactively surfacing trends and implications for leadership
• ● Build and evolve OLIPOP’s consumer knowledge, research tools, and insights capabilities, serving as a resource and mentor to colleagues across functions
• ● Monitor industry trends, cultural shifts, and emerging consumer behaviors, translating them into recommendations that shape brand strategy and innovation

REQUIREMENTS:

• ● 8+ years of experience in consumer insights, market research, or related roles, with demonstrated depth in a specialized research area (CPG experience preferred; beverage a plus)
• ● Highly collaborative, curious, and comfortable operating independently in a fast-paced, agile environment
• ● Advanced knowledge of both qualitative and quantitative research methods, with experience introducing new approaches to the function
• ● Strong organizational and project management skills – able to independently manage multiple complex projects and mentor others in prioritization
• ● Strong analytical skills – makes complex information simple and compelling for audiences at all levels, including senior leadership
• ● Experience writing and designing surveys to answer business questions, and comfortable advising others on research design
• ● Strategic thinker who connects consumer learning to business implications and influences functional strategy
• ● Proficiency with marketing mix modelling and DIY research tools
• ● Working knowledge of syndicated tools like Nielsen, SPINS, or Numerator preferred
• ● Track record of leading high-priority projects independently and mentoring or advising
• Reports to: Director of Consumer Insights
• Compensation: $115k-$135k base plus bonus
• HOW WE WORK
• We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose.
• Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly, but we lead with trust, transparency, and a shared commitment to doing work that matters.
• We value thoughtful debate. We give feedback with care and receive it with curiosity, knowing that real growth, both personal and collective, comes from listening as much as leading. Because at OLIPOP, it’s not just about getting things done. It’s about growing together, staying true to what matters, and building something with lasting impact.

WHAT WE VALUE

At OLIPOP, our values aren’t just posters on a wall. They shape how we show up: for each other, for our customers, and for the mission we’re chasing together.

Mission Connectivity

: Everything we do ladders up to our shared goal: supporting human health. Whether launching a new flavor or conducting clinical research, the mission stays front and center.

Indomitable Spirit

: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck.

Lead at Every Level

: Leadership isn’t about titles, it’s about ownership. We speak up, follow through, and lift each other up. If you’ve got ideas and initiative, you’ve got influence.

Courageous Humility:

We’re confident in what we bring and curious about what we don’t know (yet). We give feedback with care, take it with grace, and know that real growth takes both.

WHAT WE’RE LOOKING FOR

• Success at OLIPOP doesn’t come from checking boxes; it comes from living our values, staying curious, and finding energy in both the pace and the purpose. We’re building something big, and we’re looking for people who:
• Think big, move fast, and take thoughtful risks
• Thrive in a high-performance, feedback-rich environment
• Value real human connection and honest collaboration
• Are fired up by building something new, and making it better every day
• Startup life at OLIPOP is equally fun and fast-paced. If you’re energized by a dynamic environment, eager to grow, and excited to help shape something meaningful from the inside out, OLIPOP is a one-of-a-kind ride.

We are committed to providing reasonable accommodations to qualified individuals with disabilities or other needs during the application process and employment. To request an accommodation, please contact The People Team at recruiting@drinkolipop.com.

We are proud to be an Equal Opportunity Employer.  OLIPOP will consider all qualified applicants without regard to race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status, or any other characteristics protected by law.

Submission of Application Materials

Applicants are required to submit only the materials specifically requested as part of the application process. Please do not include any unsolicited materials, as they will not be reviewed or considered.

Unsolicited materials may include, but are not limited to:

• Marketing or promotional concepts
• Business ideas or strategies
• Photographs, videos, or other media
• Presentations, designs, or other creative content

By submitting any materials beyond those explicitly requested, you agree that:

You are voluntarily providing such materials; You irrevocably assign all rights, title, and interest in and to those materials to Olipop Inc.; and

Olipop Inc. may use, reproduce, modify, distribute, or otherwise exploit such materials for any purpose anywhere in the world, without restriction or compensation.