layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Ad Sales Research Director
AARP
New York, New York
Source: AARP careers · View original posting
Employer job description
From AARP's posting. “We” and “our” refer to the employer.
Overview
AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services.
Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.
The Ad Sales Research
Director role requires a unique combination of consumer insights expertise, strategic consulting, advertising knowledge, audience measurement, data storytelling, and business acumen. The position serves as both a research leader and trusted advisor, transforming complex data into actionable recommendations that influence advertiser decision-making, strengthen market positioning, support revenue growth, and establish organizational thought leadership.