layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
Loading LAYIQ…
Job opportunity
VP, Ad Sales Research & Insights
AARP
New York, New York
Source: AARP careers · View original posting
Employer job description
From AARP's posting. “We” and “our” refer to the employer.
Overview
AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services.
Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.
The VP, Ad Sales Research & Insights will lead a modern research and insights organization that drives business growth through audience intelligence, ad effectiveness measurement, digital attribution, and actionable analytics. This leader will develop and execute research strategies that demonstrate tangible business outcomes for clients and partners, while leveraging a diverse research toolset and vendor ecosystem, including foundational platforms such as MRI, to generate meaningful insights about the 50+ audience.