layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Associate State Director - Communications
AARP
Boise, Idaho
Source: AARP careers · View original posting
Employer job description
From AARP's posting. “We” and “our” refer to the employer.
Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name.
As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
AARP’s Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP’s social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.
The Associate State Director - Communications engages in the development and implementation of communications strategies tailored for target audiences over multi-channel platforms. Measures communication campaign effectiveness for return-on-investment. Leads or assists in leading the design of communications campaigns that raise brand awareness and inform, educate, and influence internal and external audiences. Ensures content aligns with the enterprise brand strategy and brand architecture.