Marketing Process & Tech Optimization Manager

Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name.

As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.

The Marketing Process & Technology Optimization Manager drives operational excellence across the marketing organization by designing, implementing, and continuously improving marketing processes, workflows, and technology-enabled solutions. This role partners closely with marketing, technology, analytics, finance, and business stakeholders to enhance planning, execution, governance, and measurement practices that improve efficiency, visibility, and scalability.

This role identifies opportunities for efficiencies in organizational processes or programs and resolves challenges to optimize results. Collaborates with cross-functional teams on strategic business unit objectives.

Responsibilities

• Contributes to the development of long-term goals to ensure continued successful growth and profitability. Studies, analyzes, and monitors the organization’s activities internally and externally. Coordinates and integrates division plans with the organization’s business goals and objectives. Reviews and reports on achievement of performance versus strategic plans. Advises and recommends strategies based on reviews.
• Plans, organizes, and implements assigned projects. Determines and monitors resources needed, determines scope and execution, tracks progress towards milestones, establishes timelines, and evaluates progress. Ensures adherence to internal and external quality standards. Organizes project teams and leads internal and external team members and stakeholders to deliver on project goals. Establishes project communication plans and ensures internal/external stakeholders are informed regarding project processes and impact.
• Evaluates existing programs to identify improvements and to measure outcomes. Analyzes and tests current processes and systems to determine effectiveness and efficiency. Collects data, performs root cause analysis of issues or problems, and proposes solutions according to the current and future needs of the business. Assists in the development and delivering of training programs or presentations and recommends program revisions.
• Monitors and maintains compliance with organization policy.
• Manages complex cross-functional operations initiatives from planning to implementation, including defining scope, resources, managing dependencies and ensuring delivery on intended outcomes. Works collaboratively with cross-functional internal and external teams, customers, vendors, and others to resolve issues and meet project goals. Exhibits a high level of customer service for internal and/or external clients.
• Identifies opportunities to streamline workflows, reduce manual effort and improve process consistency, driving implementation and tracking post-change effectiveness.
• Advances digital and operational transformation initiatives by partnering with technology and functional leaders to modernize business processes and enable scalable and efficient operations.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Information Systems, or a related field required.
• Minimum 5 years of experience in marketing operations, marketing enablement, process improvement, project management, business operations, or a related discipline.
• Demonstrated experience analyzing, designing, and optimizing marketing processes, workflows, and operating procedures to improve efficiency, effectiveness, and scalability.
• Proven ability to evaluate and implement technology-enabled solutions that enhance marketing planning, campaign execution, collaboration, reporting, and operational performance.
• Experience leading cross-functional initiatives and partnering with marketing, technology, analytics, finance, and business stakeholders to drive operational improvements and achieve strategic objectives.
• Strong knowledge of process improvement methodologies, change management principles, and governance practices, with the ability to drive adoption of new processes, tools, and ways of working.
• Experience developing performance metrics, operational reporting, and process documentation to identify opportunities, measure outcomes, and support continuous improvement efforts.
• Excellent communication, stakeholder management, analytical, and project management skills, with the ability to manage multiple priorities and influence outcomes in a fast-paced, matrixed environment.
• AARP will not sponsor an employment visa for this position at this time.
• Additional Requirements
• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• In office/open office environment with the ability to work effectively surrounded by moderate noise
• Hybrid Work Environment
• AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Responsibilities

• Contributes to the development of long-term goals to ensure continued successful growth and profitability. Studies, analyzes, and monitors the organization’s activities internally and externally. Coordinates and integrates division plans with the organization’s business goals and objectives. Reviews and reports on achievement of performance versus strategic plans. Advises and recommends strategies based on reviews.
• Plans, organizes, and implements assigned projects. Determines and monitors resources needed, determines scope and execution, tracks progress towards milestones, establishes timelines, and evaluates progress. Ensures adherence to internal and external quality standards. Organizes project teams and leads internal and external team members and stakeholders to deliver on project goals. Establishes project communication plans and ensures internal/external stakeholders are informed regarding project processes and impact.
• Evaluates existing programs to identify improvements and to measure outcomes. Analyzes and tests current processes and systems to determine effectiveness and efficiency. Collects data, performs root cause analysis of issues or problems, and proposes solutions according to the current and future needs of the business. Assists in the development and delivering of training programs or presentations and recommends program revisions.
• Monitors and maintains compliance with organization policy.
• Manages complex cross-functional operations initiatives from planning to implementation, including defining scope, resources, managing dependencies and ensuring delivery on intended outcomes. Works collaboratively with cross-functional internal and external teams, customers, vendors, and others to resolve issues and meet project goals. Exhibits a high level of customer service for internal and/or external clients.
• Identifies opportunities to streamline workflows, reduce manual effort and improve process consistency, driving implementation and tracking post-change effectiveness.
• Advances digital and operational transformation initiatives by partnering with technology and functional leaders to modernize business processes and enable scalable and efficient operations.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Information Systems, or a related field required.
• Minimum 5 years of experience in marketing operations, marketing enablement, process improvement, project management, business operations, or a related discipline.
• Demonstrated experience analyzing, designing, and optimizing marketing processes, workflows, and operating procedures to improve efficiency, effectiveness, and scalability.
• Proven ability to evaluate and implement technology-enabled solutions that enhance marketing planning, campaign execution, collaboration, reporting, and operational performance.