From Velosio's posting. “We” and “our” refer to the employer.
About the position:
Velosio is looking for a Manager, Marketing Analytics & Performance Optimization to be an integral member of the Marketing Team.
As the Manager, Marketing Analytics & Performance Optimization at Velosio, you will own the measurement, analysis, and continuous improvement of marketing performance across programs, channels, campaigns, and investments.
This hands-on role will turn marketing data into clear decisions, establish a consistent performance management discipline, improve funnel conversion and campaign performance, and demonstrate marketing’s contribution to pipeline and revenue. This role will report to Sr. Manager of Marketing Operations & Performance.
Your day might look like:
Own marketing performance measurement across campaigns, programs, channels, audiences, geographies, segments, and investments.
Define and maintain marketing KPIs, funnel definitions, attribution logic, reporting standards, and performance benchmarks.
Build and maintain HubSpot dashboards, giving the marketing team day-to-day visibility into campaign performance.
Analyze funnel performance from inquiry or lead through MQL, sales acceptance, opportunity creation, pipeline, win rate, CAC and revenue.
Build recurring executive, marketing, and channel-level reporting that communicates results, trends, risks, and recommended actions.
Partner with campaign, digital, content, field, partner, and sales teams to turn data findings into optimization plans.
Develop hypotheses and manage testing programs across landing pages, nurture streams, audiences, messaging, and channel investments.
Evaluate marketing ROI, cost efficiency, pipeline return, customer acquisition cost, and other relevant performance metrics.
Recommend budget shifts based on performance, marginal returns, pipeline quality, strategic priorities, and capacity constraints.
Improve data quality, campaign taxonomy, source tracking, UTM standards, CRM fields, and reporting consistency in partnership with Marketing Operations and Sales Operations.
Create segment- and account-level analyses that support account-based marketing, industry campaigns, customer expansion, and partner motions.
Conduct post-campaign and post-event analyses, documenting results, lessons learned, and recommended actions.
Serve as a trusted advisor to marketing leaders by explaining what happened, why it happened, what to do next, and how to measure improvement.
Manage external analytics, data, or agency resources as needed and mentor analysts as the team grows.
What you'll bring:
Bachelor’s degree in marketing, business, analytics, statistics, economics, or a related field; equivalent experience considered
5-8 years of experience in marketing analytics, revenue operations, demand generation analytics, digital analytics, or business intelligence
Experience measuring B2B marketing performance across a complex, multi-channel demand generation environment
Strong understanding of B2B funnel stages, lead management, pipeline creation, opportunity conversion, attribution, and revenue measurement
Demonstrated ability to turn analysis into prioritized, actionable business recommendations
Advanced proficiency in Excel and experience with BI and visualization tools such as Power BI, Tableau, Looker, or similar platforms
Experience with CRM and marketing automation platforms, ideally Microsoft Dynamics 365 and HubSpot, or comparable systems
Familiarity with web analytics, paid media reporting, campaign tracking, UTM governance, and digital conversion measurement
Comfort working with imperfect data, identifying root causes, and improving measurement processes over time
Strong communication and presentation skills, including the ability to tailor findings for executives, marketers, and sales stakeholders
You might also bring: Experience in B2B technology, professional services, SaaS, a Microsoft partner, or a channel-driven business
Experience supporting account-based marketing and enterprise or midmarket demand generation motions
Working knowledge of SQL, data modeling, data warehouses, or advanced analytics tools
Experience with multi-touch attribution, marketing mix analysis, cohort analysis, and forecasting
Experience in a private equity-backed, high-growth, or transformation environment
Familiarity with Power BI, Dynamics 365, Microsoft Fabric, or Azure data tools
Atlanta metro area location with the ability to participate in a hybrid work environment three days per week
Who we are: At Velosio, we focus on what matters most - our people. We are a values-driven organization committed to delivering an outstanding employee experience to all our team members.
Velosio’s years of experience with business applications translate to a deep bench of tenured team members with competency across enterprise resource management (ERP), customer relationship management (CRM), and cloud services.
We have earned recognition from Microsoft as a top 1% performing partner worldwide and an emerging NetSuite leader. We have strategic independent software vendor (ISV) partnerships and a portfolio of solution and service offerings to accelerate what’s next for business.
Our mission is to enable clients to realize business value faster, simplify the process of deploying technology, acquire deeper data-driven insights, and explore ongoing innovation to drive business forward. We support the entire Microsoft Dynamics portfolio, Office 365 family and Azure services. Velosio is the only Microsoft Cloud Distributor that specializes in Dynamics 365 and is a prominent Microsoft Master VAR. Headquartered in Atlanta, Georgia, Velosio’s 400 employees serve over 4,000 clients.
Beyond our expertise, as a Velosio team member, you can leverage the Velosio award-winning culture - a network of top-notch peers, day-to-day flexibility, career development resources and the largest incentive opportunities in the industry.
Some reasons you might like working with us: At Velosio, YOU MATTER.
Due to our ongoing commitment to delivering an exemplary employee experience, Velosio has been recognized by Comparably in multiple categories – including Best Company Culture (2021-2024), Best Company Outlook (2022-2025), Best Company for Career Growth and Best Leadership Teams (2022-2025).
Access the following link to see why: 100% of current Velosio team members feel the company is invested in their career growth
99% feel their manager cares about them as a person
99% look forward to interacting with their coworkers every day https://www.comparably.com/companies/velosio
At Velosio, YOUR WELLNESS MATTERS.
We know one size doesn’t fit all, which is why we offer a comprehensive benefits package that allows our team members to create a personalized plan best suited for their unique needs, including:
3 Medical Insurance options with a company contribution to HSA
3 Dental Insurance options including adult orthodontics
3 Vision Insurance options
Unlimited PTO (UPTO)
Remote or hybrid working environment based on location
401k Match 50% of the first 6%
StayWell Program – a cash reimbursement up to $600 a year toward Wellness
EEO Statement: Velosio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
If you need assistance or accommodation with the application process due to a disability, you may contact us at recruiting@velosio.com or you may call us at (888) 725-2555.
Responsibilities
Own marketing performance measurement across campaigns, programs, channels, audiences, geographies, segments, and investments.
Define and maintain marketing KPIs, funnel definitions, attribution logic, reporting standards, and performance benchmarks.
Build and maintain HubSpot dashboards, giving the marketing team day-to-day visibility into campaign performance.
Analyze funnel performance from inquiry or lead through MQL, sales acceptance, opportunity creation, pipeline, win rate, CAC and revenue.
Build recurring executive, marketing, and channel-level reporting that communicates results, trends, risks, and recommended actions.
Partner with campaign, digital, content, field, partner, and sales teams to turn data findings into optimization plans.
Develop hypotheses and manage testing programs across landing pages, nurture streams, audiences, messaging, and channel investments.
Evaluate marketing ROI, cost efficiency, pipeline return, customer acquisition cost, and other relevant performance metrics.
Recommend budget shifts based on performance, marginal returns, pipeline quality, strategic priorities, and capacity constraints.
Improve data quality, campaign taxonomy, source tracking, UTM standards, CRM fields, and reporting consistency in partnership with Marketing Operations and Sales Operations.
Create segment- and account-level analyses that support account-based marketing, industry campaigns, customer expansion, and partner motions.
Conduct post-campaign and post-event analyses, documenting results, lessons learned, and recommended actions.
Serve as a trusted advisor to marketing leaders by explaining what happened, why it happened, what to do next, and how to measure improvement.
Manage external analytics, data, or agency resources as needed and mentor analysts as the team grows.
Qualifications
Bachelor’s degree in marketing, business, analytics, statistics, economics, or a related field; equivalent experience considered
5-8 years of experience in marketing analytics, revenue operations, demand generation analytics, digital analytics, or business intelligence
Experience measuring B2B marketing performance across a complex, multi-channel demand generation environment
Strong understanding of B2B funnel stages, lead management, pipeline creation, opportunity conversion, attribution, and revenue measurement
Demonstrated ability to turn analysis into prioritized, actionable business recommendations
Advanced proficiency in Excel and experience with BI and visualization tools such as Power BI, Tableau, Looker, or similar platforms
Experience with CRM and marketing automation platforms, ideally Microsoft Dynamics 365 and HubSpot, or comparable systems
Familiarity with web analytics, paid media reporting, campaign tracking, UTM governance, and digital conversion measurement
Comfort working with imperfect data, identifying root causes, and improving measurement processes over time
Strong communication and presentation skills, including the ability to tailor findings for executives, marketers, and sales stakeholders
You might also bring: Experience in B2B technology, professional services, SaaS, a Microsoft partner, or a channel-driven business
Experience supporting account-based marketing and enterprise or midmarket demand generation motions
Working knowledge of SQL, data modeling, data warehouses, or advanced analytics tools
Experience with multi-touch attribution, marketing mix analysis, cohort analysis, and forecasting
Experience in a private equity-backed, high-growth, or transformation environment
Familiarity with Power BI, Dynamics 365, Microsoft Fabric, or Azure data tools
Atlanta metro area location with the ability to participate in a hybrid work environment three days per week
About this listing
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
