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CAPTRUST
Raleigh, North Carolina
Source: CAPTRUST careers · View original posting
From CAPTRUST's posting. “We” and “our” refer to the employer.
Overview
WHO are we looking for?
CAPTRUST is seeking an experienced
PR and Content Strategist to join its 40-person marketing team. This individual will help strengthen the firm’s editorial strategy, public relations efforts, and message consistency across client, prospect, advisor, and firmwide communications.
This role is designed for someone who can move fluidly between strategy and execution: shaping editorial priorities, developing high-quality written content, supporting media relations and thought leadership, and helping translate complex financial topics into clear, compelling communications.
The ideal candidate brings strong writing judgment, an understanding of how content supports business development and client engagement, and the ability to partner effectively with subject matter experts, marketing colleagues, and business-line stakeholders.
This role is responsible for developing high-quality, strategically aligned content for multiple audiences, including wealth management clients, retirement plan sponsors and participants, endowment and foundation leaders, and colleagues across the firm.
The ideal candidate brings strong writing judgment, an ability to translate complex concepts into clear communication, and interest in contributing to how content supports business development and client engagement:
Editorial content and client material creation (50%):
Work closely with Communication Senior Manager to help shape and execute CAPTRUST’s public relations strategy, with a focus on elevating the firm’s visibility, reputation, and differentiated positioning
The mix of responsibilities will evolve based on business needs. This role may also contribute to broader marketing initiatives and special projects across the firm.
A strong command of and commitment to enforcing the CAPTRUST style guide (based on the Chicago Manual of Style, with firm-specific deviations) is essential.
This role is responsible for developing high-quality, strategically aligned content for multiple audiences, including wealth management clients, retirement plan sponsors and participants, endowment and foundation leaders, and colleagues across the firm.
The ideal candidate brings strong writing judgment, an ability to translate complex concepts into clear communication, and interest in contributing to how content supports business development and client engagement:
Editorial content and client material creation (50%):
Work closely with Communication Senior Manager to help shape and execute CAPTRUST’s public relations strategy, with a focus on elevating the firm’s visibility, reputation, and differentiated positioning
The mix of responsibilities will evolve based on business needs. This role may also contribute to broader marketing initiatives and special projects across the firm.
A strong command of and commitment to enforcing the CAPTRUST style guide (based on the Chicago Manual of Style, with firm-specific deviations) is essential.
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