layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Integrated Campaigns Manager at Vercel | LAYIQ

Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration.
Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, product leaders, and enterprise buyers.
Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story.
Develop and own Vercel’s executive engagement strategy, defining priority audiences, program formats, annual themes, and engagement journeys aligned with company and go-to-market priorities
Design, launch, and operate Vercel’s Executive Briefing Center program, including its intake process, qualification criteria, scheduling workflows, service standards, and measurement framework
Partner with Sales and account teams to define briefing objectives, build customized agendas, and align each experience to the customer’s business priorities and the opportunity strategy
Develop cohesive executive-level narratives and program themes in partnership with Product Marketing, Brand, Communications, and Content
Recruit, brief, and coach executive and technical speakers, ensuring every interaction is relevant, credible, and consistent with Vercel’s company and product narrative
Own the end-to-end experience for executive briefings and events, including programming, space design, demos, technology, hospitality, catering, branding, and attendee communications
Build and maintain a scalable library of executive content, discussion frameworks, customer stories, briefing modules, and demo experiences
Manage program operations, including budgets, vendors, capacity planning, briefing and event calendars, and cross-functional workbacks
Define and report on program performance, including executive engagement, priority-account participation, pipeline influenced, deal acceleration, relationship progression, repeat participation, and attendee satisfaction

Senior Integrated Campaigns Manager

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