Social Strategist/B2B Copywriter- Contract

The Social Strategist is a creative, data-driven social media expert with copywriting abilities to lead our client’s social presence across key platforms. This role blends strategic planning with hands-on content creation, writing compelling copy, shaping campaign concepts, and optimizing performance to grow brand awareness, engagement, and conversions.

Responsibilities

• Develop and execute multi-platform B2B social media strategies aligned with brand goals and marketing campaigns.
• Conduct audience, competitor, and trend research to inform content direction.
• Create and manage content calendars, ensuring a cohesive narrative across channels.
• Collaborate with client leads and internal design, animation, and PM teams to support initiatives.
• Write high-impact social copy tailored to each platform (Instagram, TikTok, Facebook, X, LinkedIn, YouTube, etc.).
• Conceptualize original content ideas, campaigns, and storytelling angles.
• Ensure all copy reflects brand voice, messaging guidelines, and user intent.
• Partner with designers and animators to bring visuals to life (e.g., simple graphics, reels concepts, captions).
• Present social strategies, campaign recommendations, and performance insights to clients and stakeholders.
• Serve as a trusted advisor on social media trends, platform updates, and best practices.
• Identify emerging trends, cultural moments, and engagement opportunities.
• Track performance metrics in Hootsuite and generate regular reports.
• Analyze insights to refine content strategy, improve engagement, and inform future campaigns.
• Conduct A/B tests on copy, hooks, CTAs, and posting times.

Requirements

• B2B experience required.
• 5+ years of experience in social media strategy, content creation, or digital marketing.
• Strong writing and storytelling skills with a portfolio of social content or campaign copy.
• Experience presenting social media strategies and performance results to clients and executive stakeholders.
• Proficiency with major social platforms, publishing tools, and analytics dashboards.
• Strong understanding of social media KPIs, attribution, and reporting methodologies.
• Experience working with social listening and monitoring tools (e.g., Brandwatch, Sprinklr, Meltwater, Talkwalker).
• Understanding of SEO principles, creator trends, and social media best practices.
• Ability to manage multiple projects, meet deadlines, and adapt quickly to changing priorities.
• Ability to travel to Stamford, CT to meet with client as needed.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred.