layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Vice President, PR & Communications at alexanderwang | LAYIQ

Strategic Communications & Brand Positioning: Develop and execute communications strategy that positions Alexander Wang within culture and contemporary fashion discourse
Own brand narrative and positioning across seasons in partnership with the SVP, Marketing and Head of Design to translate product and brand vision into compelling media stories
Ensure consistent brand alignment across all communications channels: editorial, events, partnerships, and collaborations
Identify and capitalize on cultural moments and opportunities to authentically amplify the brand
Editorial & Press Relations: Cultivate and maintain direct relationships with key editors and journalists at tier-one fashion, culture, and lifestyle publications (print, digital, broadcast)
Develop and execute strategic press campaigns for collections, collaborations, brand initiatives, and executive visibility
Lead all press strategy, including media pitch development, press release creation, and executive positioning (quotes, interviews, speaking opportunities)
Review and filter press requests for editorial placements, speaking engagements, interviews, and philanthropic opportunities; prioritize requests aligned with brand strategy
Oversee management of press relationships and agencies (e.g., Gusto Luxe China; Pred PR Japan)
Maintain and oversee credit reports and media coverage distribution to company leadership
Brand Activations & Events: Develop comprehensive strategy for fashion shows, brand activations, and experiential events that amplify brand positioning and generate earned media
Oversee all fashion show logistics and media coverage, including guestlist strategy, VIP relations, media attendance, seating, and day-of execution
Identify, secure, and manage strategic brand sponsorships and partnerships that elevate events and create co-marketing opportunities
Lead conceptual development of brand activations and collaborations that generate cultural relevance and press coverage
Editorial Loans & Collateral Management: Oversee all editorial loans and sample distribution to ensure strategic placement and coverage in key publications
Lead development of all press collateral, including lookbooks, press kits, photography, and brand materials that support media outreach
Relationship Building & Network: Build and maintain strategic relationships with media, fashion editors, culture influencers, industry leaders, and brand collaborators
Serve as primary brand ambassador in culture and editorial circles; represent Alexander Wang at industry events and cultivate the brand reputation
Leverage personal network and cultural knowledge to identify partnership and activation opportunities
Team & Budget Management: Lead and manage the communications/PR team, including direct reports and cross-functional collaboration with Marketing, Design, and Merchandising
Manage press department budget and approve spending for events, agencies, and communications initiatives
Oversee samples management, closet tracking, and press asset organization
We are an Equal Opportunity Employer M/D/F/V
In compliance with the New York City salary transparency requirements, the potential salary for this position is from $200,000 to $220,000, which represents a range commensurate with experience, knowledge, and skills required.

Vice President, PR & Communications

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