layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Lead, Lifecycle Marketing Automation
Whoop
Boston, Massachusetts, United States
Source: Whoop careers · View original posting
- Pay
- $100,000 — $150,000 USD per year
Employer job description
From Whoop's posting. “We” and “our” refer to the employer.
At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP empowers members through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Lead, Lifecycle Marketing Automation to join our Lifecycle Marketing Operations team within Growth. This individual contributor will help build the technical foundation that powers how WHOOP communicates with members at scale. You will translate lifecycle strategies and business needs into sophisticated, personalized experiences across our marketing technology stack while helping evolve our approach from manual campaign production toward scalable automation and AI-powered workflows.
This is a highly hands-on role for someone who enjoys solving complex problems at the intersection of marketing, technology, and data. You will help shape how WHOOP uses platforms including Hightouch and Iterable, along with emerging technologies, to orchestrate member communications, enable new channels and markets, improve operational efficiency, and build the next generation of Lifecycle Marketing capabilities.