layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Principal Growth Marketing Engineer at Laurel | LAYIQ

Web Infrastructure & Optimization — Technical Foundation & Growth Layer
Own site technical health — Core Web Vitals, speed, accessibility, crawlability, redirects — and the standards agencies build against
Run technical SEO audits and resolve crawl and indexation issues as the site grows
Build the templates, modules, and tracking components that let the team ship without a developer
Own the analytics stack — GA4, GTM, Search Console — and the measurement plan behind it
Drive organic strategy for ICP — keyword and topic strategy, on-page, IA, and content briefs
Lead AI Engine Optimization (AEO) so Laurel surfaces in LLMs
SEO & AEO — Organic and AI-Assisted Discovery
Drive organic strategy for ICP — technical SEO, on-page, IA, and content briefs
Run technical audits and resolve crawl and indexation issues as the site grows
Build the structured data and content architecture that makes Laurel citable to LLM retrieval
Track AI-assisted visibility and the organic pipeline that follows
HubSpot Operations
Own the HubSpot instance: workflows, lifecycle stages, lead scoring, list management, and campaign tracking infrastructure
Build and maintain contact database hygiene, segmentation logic, and attribution across all touchpoints
Configure UTM structures, form tracking, and pipeline reporting so every campaign ties back to revenue
Ensure data flow between HubSpot and CRM is accurate, reliable, and audit-ready
Paid LinkedIn — Data, Analytics & Execution
Execute and optimize paid LinkedIn campaigns: audience targeting, budget pacing, creative trafficking, and A/B testing
Build reporting frameworks that connect LinkedIn spend to pipeline contribution, not just clicks
Identify performance patterns in the data and act on them — audience refinement, bid adjustments, creative rotation
Establish and maintain campaign architecture so performance data is always trustworthy
Google Ads AI Agent & Marketing Automation — Build & Orchestrate
Build and maintain an AI agent that manages Google Ads operations: keyword management, bid strategy, budget allocation, and anomaly detection
Orchestrate the agent across campaign types — search, display, retargeting — using performance signals to drive autonomous optimization decisions
Define the logic, guardrails, and escalation rules so the agent operates reliably without constant supervision
Continuously improve agent performance by feeding it better signals, tighter rules, and accurate data
Collaborate with the AI Engineering team to identify and implement AI-powered marketing workflows beyond Google Ads
Drive adoption of these workflows, ensuring solutions are effectively implemented, measured, and continuously improved
Reporting & Analytics
Build and maintain dashboards across HubSpot, LinkedIn, and Google Ads that provide unified view of pipeline contribution by channel
Own attribution modeling for paid channels — last touch, multi-touch, and assist credit
Surface actionable insights that drive budget allocation, campaign optimization, and growth strategy, and improve conversion rates across the buyer journey

Principal Growth Marketing Engineer

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