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Bombora
New York City
Source: Bombora careers · View original posting
From Bombora's posting. “We” and “our” refer to the employer.
The true B2B data pioneer, Bombora connects the B2B ecosystem in a one-of-a kind Data Cooperative—enabling a holistic view of an account’s research and consumption behavior. From this data, Bombora derives actionable insights that make it possible for brands, agencies, and publishers to identify, understand, and identify their prospects and customers, throughout the buyer and user experience, across the activation platforms of choice.
As a Manager, Demand Generation you will lead the strategy, development, and execution of integrated demand generation campaigns across Bombora’s full product suite. Reporting to the Director of Demand Generation, this role will partner closely with Product Marketing, Sales, Customer Success, Marketing Operations, and Creative to identify demand opportunities, develop multi-channel programs, and drive campaigns from strategy through execution and measurement.
This position will play a key role in driving pipeline and revenue growth for the organization.
You will....
Lead the end-to-end ideation, development, execution, and optimization of multi-channel marketing campaigns (paid media, email, content, webinars, events, and social) to build awareness and consideration among prospects and to deepen solution engagement with customers
In partnership with Marketing Operations, monitor, track, and report on campaign performance using relevant B2B Enterprise account KPIs focused on key account penetration and engagement
You have...
5 plus years of experience in B2B demand generation and Account-Based Marketing (ABM) focused on ad tech and data categories
Track record building campaigns (1:1, 1:few, 1: many) to engage prospects across the buyer consideration journey
Robust experience bringing campaigns to life by utilizing the optimal mix of channels and touchpoints, including paid media, organic social media, email, content syndication, and more
Experience working across B2B marketing and sales technologies (e.g., Salesforce, Asana, HubSpot, generative AI tools such as ChatGPT or Gemini, LinkedIn Campaign Manager, Google Ads, or similar platforms)
Strong communication skills
Compensation
The salary range for this position is $120-$130k base and $10k bonus. . Actual compensation may vary and will be based on a candidate’s qualifications, skills, experience, and location.
Equity
At Bombora, we embrace diversity because it breeds innovation.
Bombora is an equal opportunity employer and participates in E-Verify.
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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