layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Head of Agency Marketing at Orchestra | LAYIQ

A strategist's ability to set vision and a builder's ability to stand up the function, team, and processes to deliver on it
Executive-level PR / communications leadership experience with a bias toward action
A track record of getting brands into the right rooms, conversations, and publications
Experience concepting, budgeting, and executing events or activations that break through
Sharp instincts for storytelling and media, paired with the judgment to prioritize resources against them
Equal comfort setting strategic direction and executing hands-on when needed
Progressive leadership experience building, managing, and growing teams
Essential skills: 15+ years of experience in public relations, marketing, communications, or brand storytelling, with agency or in-house leadership experience strongly preferred
Demonstrated experience owning a function's strategy, budget, and team, not just executing against someone else's plan
Proven ability to develop and lead external communications strategies that drive meaningful visibility across both top-tier and emerging media outlets
Strong, existing relationships with journalists, editors, and/or creators, with a clear understanding of how to engage both established publications and the next generation of writers and platforms
Demonstrated success securing high-impact press, speaking engagements, and thought leadership opportunities for senior executives or brands
Experience concepting, budgeting, and executing brand activations, events, or cultural moments that extend beyond traditional media and create real audience engagement
Exceptional writing and storytelling skills, with the ability to craft compelling narratives, press materials, and executive communications
Strong editorial judgment and instinct for what makes a story timely, relevant, and culturally resonant
Ability to operate as both strategist and executor, setting direction while also rolling up sleeves to pitch, write, and deliver
Data-driven approach to managing marketing and communications initiatives, with clear command of budget and resource allocation
Extremely strong interpersonal, written communication, and organizational skills
WORKING AT ORCHESTRA

Head of Agency Marketing

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