layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Sr. Community Management Lead - Riftbound at Riot Games | LAYIQ

Community Strategy
Set and lead Riftbound’s global community strategy in support of product and publishing goals.
Develop programs that strengthen player acquisition, onboarding, engagement, advocacy, and long-term community health.
Ensure community priorities are integrated into product launches, organized play, retail moments, campaigns, and live events.
Establish clear goals, operating plans, and success measures for Riftbound community initiatives.
Identify emerging player needs, community risks, opportunities, and guide the team’s response.
Balance the needs of competitive players, collectors, casual players, hobby communities, and new TCG audiences.
Player Voice and Communications
Serve as the senior community representative for Riftbound in product and publishing planning.
Ensure player sentiment, feedback, and community insights inform product development and business decisions.
Oversee player-facing communications across articles, social content, community channels, event messaging, and product updates.
Establish communication standards that are clear, authentic, culturally aware, and consistent with Riftbound’s voice.
Lead community response and escalation planning for sensitive or fast-moving issues.
Partner with Product, PR, Player Support, and regional teams to deliver coordinated communications.
Community Programs
Oversee community programs across digital platforms, organized play, hobby stores, live events, and creator ecosystems.
Guide the development of community activations that build meaningful relationships between players and Riot.
Partner with Organized Play and Commercial teams to connect digital engagement with retail and in-person play.
Develop scalable programs, toolkits, and guidance that regional teams can adapt for local audiences.
Evaluate program effectiveness using participation, sentiment, engagement, and community-health indicators.
Use performance insights and player feedback to improve future programs.
Cross-Functional and Regional Leadership
Partner with Brand, Creative, Influencer, Social, PR, Events, Organized Play, Product teams, and Partners.
Align stakeholders around community priorities, player needs, messaging, and execution plans.
Support regional community teams with strategic guidance, program frameworks, and escalation management.
Represent Riftbound within Riot’s broader Player Community leadership group.
Manage relationships with agencies, vendors, moderators, and community partners.
Share learnings and best practices that improve community work across Riot.
Required Qualifications: 7+ years of experience in community management, publishing, communications, social media, or a related field.
Experience setting and leading community strategy for a game, entertainment product, consumer brand, or hobby ecosystem.
Experience managing multiple community programs, campaigns, or live-service workstreams.
Strong understanding of player communities, digital platforms, community communications, and engagement practices.
Experience representing player needs to product, marketing, and leadership teams.
Experience managing sensitive community issues and cross-functional escalations.
Strong written, verbal, and stakeholder-management skills.
Experience establishing goals, operating processes, and performance measures.
Ability to operate independently and lead through ambiguity.
Desired Qualifications: Familiarity with Riftbound: the League of Legends trading card game.
Experience with other trading card games, tabletop games, collectibles, organized play, or hobby entertainment.
Knowledge of TCG player communities, retailers, tournament organizers, judges, creators, and collectors.
Experience launching a new game, product, or community ecosystem.
Experience leading community programs across multiple regions.
Familiarity with social listening, sentiment analysis, community-health measurement, and audience insights.
Experience working with physical products, retail partners, or live events.
Personal interest in trading card games and player communities.
For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!
Our Perks: Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our

benefits pages

for more information.
At Riot Games, we put players first
. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.
It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.
Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:
Safeguarding confidential and sensitive Company data
Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
Accessing Company assets, secure digital systems, and networks
Ensuring a safe interactive environment for players and other Rioters
These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.

Sr. Community Management Lead - Riftbound

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