layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Coordinator, Digital Marketing & CRM
alexanderwang
New York, NY, US
Source: alexanderwang careers · View original posting
- Pay
- $67,000 — $70,000 USD per year
- Employment
- full time
Employer job description
From alexanderwang's posting. “We” and “our” refer to the employer.
Position Title: Coordinator, Digital Marketing & CRM
Reporting To: Senior Director, Digital Marketing & CRM
SUMMARY alexanderwang is hiring a data-driven and digitally fluent Coordinator to join the Digital Marketing & CRM team. This role sits at the intersection of email, SMS, paid media, affiliate, and customer data — supporting full-cycle campaign execution and cross-channel coordination. The right candidate moves fast, thinks analytically, and takes ownership of the details that make campaigns work.
RESPONSIBILITIES
- Own the full lifecycle of email and SMS campaigns — from briefing through QA, deployment, testing, and reporting.
- Build and deliver weekly, monthly, and annual performance reports with clear takeaways.
- Support CRM initiatives across engagement, retention, and lifecycle — including audience building and segmentation within CRM and CDP platforms.