layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Marketing Specialist at GW&K Investment Management, LLC | LAYIQ

Bachelor’s degree and 5+ years of experience in marketing production, creative services, financial communications, or a related field. Experience in financial services is strongly preferred.
Strong technical ability with proficiency in Microsoft Office Suite (PPT, Excel and Word), and skilled at creating graphs in Excel.
Proficient in Adobe InDesign, Illustrator, Photoshop. Experience in Premier Pro is preferred.
Experience using Seismic or an equivalent marketing automation and sales enablement platform is preferred; or ability and desire to adapt and learn new systems.
Proficiency in WordPress and HubSpot or equivalent Content Management System (CMS) and Marketing Automation Platform (MAP), is preferred.
Must be able to manage multiple projects simultaneously, prioritize, and meet tight deadlines.
Must be professional and possess the confidence to work effectively with all levels of personnel, including senior management.
Strong attention to detail with desire to achieve high-quality standards.
Refined design sensibility and sound creative judgment, with the ability to assess whether work meets GW&K’s brand standards and determine when further refinement is needed.
Candidate should possess solid business writing skills to contribute and edit content as necessary during the creative process, and strong verbal communication skills with the ability to discuss business concepts with GW&K professionals.
Team orientated but also self-motivated and able to complete projects independently.
A solid foundation of financial industry knowledge or a demonstrated desire to develop financial industry knowledge is required.
This role is based in our Boston office on a hybrid schedule - 4 days per week in-office, 1 day per week remote.
The actual base salary is dependent on several variables including but not limited to education, experience, skills, and geography. In addition, GW&K employees may be eligible for a discretionary bonus and/or commission, which is based on a number of factors, including individual and firm performance.

Marketing Specialist

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