layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Creative Director, Copy - Brand & Integrated Campaigns at Verizon | LAYIQ

Orchestrate Unified Brand Ecosystems: Lead the conceptual and verbal evolution of full-funnel integrated campaigns, ensuring every touchpoint—from broadcast and OOH to social-first experiences—connects to a singular, high-impact brand idea and voice.
Institutionalize AI-Augmented Creative Workflows: Spearhead the adoption of agentic AI within the creative pipeline to transform traditional ways of working, shifting focus from manual execution toward higher-level conceptual thinking, rapid exploration and creative iteration.
Architect Scalable In-House Creative Capabilities: Move beyond agency reliance by building and refining in-house creative frameworks that deliver best-in-class ideas and executions with unprecedented speed and operational agility.
Cultivate Cross-Functional Synergy: Act as a strategic bridge between disparate Business Units and brand teams, breaking down silos to ensure conceptual, visual and verbal consistency across the enterprise.
Elevate Creative Talent & Culture: Build a future-ready team through mentorship in conceptual thinking, writing, storytelling and next-gen technology, fostering an environment of experimentation, creative ambition and intellectual curiosity.
Drive Data-Informed Cultural Relevance: Translate consumer insights, cultural signals and performance analytics into compelling ideas and narratives that resonate in culture, ensuring work is not just entertaining, but strategically engineered to drive measurable impact.
What we're looking for...
You’ll need to have: Bachelor's degree or four or more years of work experience.
Ten or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Experience within top-tier advertising agencies or world-class in-house creative teams, with a heavily decorated portfolio showcasing award-winning ATL and integrated work.
Extensive experience leading high-budget commercial shoots, lifestyle photography, and working closely with top-tier directors and production houses.
Experience navigating, scaling and delivering high-stakes creative for a major Fortune 100 brand. You know how to make a massive enterprise move with the agility of a startup.
Experience developing big, integrated brand platforms and translating them across film, OOH, digital, social and emerging channels without diluting the core idea.
Even better if you have one or more of the following: Proven experience navigating, scaling, and delivering high-stakes creative for a major Fortune 100 brand. You know how to make a massive enterprise move with the agility of a startup.
An exceptional command of ideas, language, storytelling, humor, dialogue, scripts, headlines and brand voice. You know how to find the simplest, sharpest expression of an idea—and how to make every word earn its place.
You are zero-ego, highly collaborative, and deeply invested in the growth of your team.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Scheduled Weekly Hours
40
Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Senior Creative Director, Copy - Brand & Integrated Campaigns

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