layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Strategist, SEO and GEO at Verizon | LAYIQ

Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.
Contribute to forward thinking strategies that incorporate technical requirements, optimized content and web infrastructure to enable AI models to crawl, understand and cite our brand.
Understand business objectives and develop analytical solutions that help achieve them, along with metrics to track their progress.
Organize and prioritize multiple tracks of work, quantifying opportunities, in terms of level of effort and upside.
Contribute to forward thinking strategies that enable on-site digital success as well as connecting with consumers as they change their digital search behaviors.
Assist with cross-channel analytics that evaluate total organic search footprint with generative AI metrics from large language model platforms.
Work with technical teams, including (but not limited to) technology, front end development and infrastructure.
Advise, collaborate, and work cross-functionally with business stakeholders, designers, and dev to ensure SEO/ GEO best practices.
Develop efficiencies through AI and marketing automation.
Open to explore new methods of search strategy.
What we’re looking for...
You’ll need to have: Bachelor's degree or four or more years of work experience.
Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Marketer / agency / consultative services experience in SEO and/or GEO.
Strong analytical skills with the ability to apply business strategy to data analysis and recommendations.
Strong experience with dashboards and reporting, involving large datasets and multiple data sources, with ability to interpret data and produce meaningful insights.
Detail-oriented approach to holistic marketing measurement and project management.
Very strong organization and time management skills.
Experience leveraging SEO/ GEO and analytics data as a guide for strategy and decision making.
Even better if you have one or more of the following: Experience in relevant web design principles, UX/CX best practices.
Strong analytical and creative problem-solving skills.
Experience analyzing data, monitoring campaigns for improvements, and ensuring campaign goals are being met.
Ability to rapidly build expertise on new businesses and industry verticals.
Experience with SEO tools to inform SEO strategy including but not limited to Google Sheets, Google Search Console, Google Analytics, Google Data Studio, SEMRush, SimilarWebPro, Ahrefs, Botify, and Screaming Frog.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Scheduled Weekly Hours
40
Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Senior Strategist, SEO and GEO

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