layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Digital Marketing Manager at Tyson Foods | LAYIQ

Education: Bachelor’s Degree in Marketing, Business Administration, or a related field. MBA preferred.
Experience: 8+ years of progressive experience in digital marketing, CRM, consumer experience or a related discipline.
Demonstrated experience activating consumer journey, CRM, segmentation and personalization strategies.
Experience leading owned digital experiences, website content strategy and performance optimization.
Strong strategic and analytical judgment, with the ability to translate insights into clear action plans.
Proven ability to lead complex cross-functional initiatives and influence senior stakeholders.
Strong communication, presentation and team-coaching skills.
Preferred
Experience in consumer packaged goods, retail or another high-volume consumer business.
Familiarity with enterprise marketing technology and content platforms; Adobe Experience Manager, Adobe Journey Optimizer and Workfront experience is a plus.
Experience applying AI-enabled tools to marketing workflows, content or consumer experiences.
Position Specific Requirements: Applicants should either upload a resume to their application on Workday OR make sure their Career Profile in Workday is up to date and complete.
Must reside in the United States to be considered.
Sponsorship is not available for this position.
Relocation Assistance Eligible: Yes
Work Shift: 1ST SHIFT (United States of America)
Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.
Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice here .
Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.

Senior Digital Marketing Manager

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