layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Marketing Manager at Tyson Foods | LAYIQ

Brand Positioning & Strategy: Own and evolve the brand strategy, including brand purpose, positioning, target consumer definition, and competitive differentiation, in partnership with the business unit GM and team.
Consumer & Insights: Synthesize as well as recommend quantitative and qualitative consumer data (segmentation, usage & attitude studies, purchase behavior, social listening) to identify unmet needs and emerging trends; translate findings into clear, actionable insights that inform brand positioning, innovation priorities, and go-to-market strategy; partner with consumer insights teams to design and prioritize research that closes critical knowledge gaps.
Growth Planning: Partner with insights, category management, and innovation teams to identify white space and growth opportunities; translate consumer and market insights into actionable brand strategies for future growth.
Brand Health & Performance: Monitor brand equity, market share, and business performance; use data to course-correct strategy and prioritize investment.
Cross-Functional Leadership: Serve as the strategic connective tissue across creative, media, shopper marketing, social, and digital experience to ensure a consistent, on-brand experience across all consumer touchpoints; partner with media agency partners to shape media strategy — channel mix, audience targeting, and investment allocation — ensuring plans align with brand positioning and growth priorities; manage agency relationships (creative, media, and specialist partners) to drive high-quality output, accountability to brief, and efficient use of budget.
Portfolio & Architecture: Guide decisions on product portfolio, naming, and brand architecture within the Snacking space to maintain a coherent brand system.
Innovation Partnership: Provide strategic brand input into new product development, ensuring launches are grounded in consumer need and brand equity.
Marketing Plan Development: Build annual brand plans, including objectives, strategies, budget allocation, and success metrics, in partnership with the Sr. Director and the business unit GMs and their teams.
Budget Management: Own disciplined, ongoing stewardship of the marketing budget in partnership with the GMs (P&L owners) — including annual planning, in-year reallocation, and ROI tracking across media, innovation, and shopper investments; proactively identify efficiency opportunities and reallocate spend toward highest-return initiatives; ensure spend pacing, forecasting accuracy, and variance reporting meet finance and leadership expectations.
Creative Oversight: Set creative briefs and strategic guardrails for the creative team; evaluate creative output against brand strategy rather than leading creative development directly.
People Leadership: Manage and develop one direct report setting clear priorities, providing regular coaching, and supporting their growth within the marketing organization.

Education: Bachelor's degree required; MBA a plus
Experience: 8+ years of progressive brand marketing experience, with demonstrated ownership of brand strategy.
Experience in CPG, food, or a comparably regulated/retail-driven category preferred
Strong analytical skills — comfortable translating data and consumer insight into strategic recommendations
Track record of leading cross-functional initiatives and influencing without direct authority
Prior people management experience, or demonstrated readiness to manage and develop a direct report
Position Specific Requirements: Applicants should either upload a resume to their application on Workday OR make sure their Career Profile in Workday is up to date and complete.
Must reside in the United States to be considered.
Sponsorship is not available for this position.
Relocation Assistance Eligible: Yes
Work Shift: 1ST SHIFT (United States of America)
Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.
Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
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Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.

Senior Marketing Manager

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