layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Manager, Brand & Lifecycle Marketing at Cox Automotive | LAYIQ

What You’ll Do

Brand Media & Lifecycle Planning & Execution
Along with Sr. Manager, Brand Media execute multi-channel brand media strategies
Partner with brand media agencies on media planning & buying
Manage brand media budgets, pacing, and performance tracking
Monitor campaign performance and optimize media mix for efficiency and effectiveness
Ensure brand media strategies build audiences that can be leveraged for downstream reengagement
Coordinate with creative team to ensure brand assets are optimized for each media channel
Develop customer segmentation and targeting strategies for reengagement campaigns based on behavior, inactivity periods, and engagement history
Create coordinated reengagement campaigns across email marketing, digital retargeting, paid social and other channels
Design testing strategies to optimize media and reengagement messaging, timing, frequency, and channel mix
Analyze customer behavior patterns to identify early signals of disengagement and create preventative reengagement strategies across all channels
Monitor brand media and reengagement campaign performance against KPIs
Cross-Functional Collaboration
Partner with creative team on asset development for brand media and reengagement campaigns
Collaborate with MarTech team on marketing automation, personalization, and customer journey implementation
Work with analytics team to understand customer behavior, churn signals, and reengagement opportunities
Coordinate with performance media team to align audience strategies and retargeting approaches
What’s in It for You?
Here’s a sneak peek at the benefits you could experience as a Cox employee: A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
Who You Are
Minimum: Bachelor’s degree in related discipline and 6 years of marketing experience spanning brand media planning and customer lifecycle/reengagement marketing . The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field.
CRM experience across email, SMS, Push
Proven experience executing brand media campaigns across traditional and digital channels
Strong background in lifecycle marketing, customer retention, or reengagement campaigns
Experience with marketing automation platforms and multi-channel campaign orchestration
Background working with agencies and cross-functional teams
Brand Media Planning: Strong understanding of media planning fundamentals, optimization, audience targeting
Reengagement & Lifecycle Expertise: Deep knowledge of customer lifecycle stages, churn signals, reengagement tactics, win-back strategies
Multi-Channel Orchestration: Ability to design and execute coordinated campaigns across email, digital retargeting, social, push, and SMS
Strong written and verbal communication
Project management—can manage multiple campaigns simultaneously across channels
Budget management and financial tracking
Agency management
Presentation skills—can communicate strategies and results to senior stakeholders
Collaborative mindset
Travel: 25%
Preferred: Degree in marketing, advertising or related field.
Automotive, marketplace, or e-commerce experience preferred
Join the Cox family of businesses and make your mark today!
Drug Testing
To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.

Manager, Brand & Lifecycle Marketing

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