layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Manager, Marketing Strategy at Cox Automotive | LAYIQ

What You’ll Do

Business Unit Strategy Development
Working closely with Director, Marketing Strategy, own end-to-end marketing strategy for assigned business units while maintaining working knowledge of the full portfolio
Partner with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectives
Develop strategic plans that balance short term goals with long term strategy
Navigate dual-sided marketplace dynamics where marketing must serve consumers, dealers, and business objectives
Lead strategic workstreams for major initiatives including product launches, competitive responses, partnership programs, and lifecycle optimization
Strategic Brief & Plan Development
Create comprehensive strategic briefs for media, creative, analytics, and lifecycle teams that articulate:
Business and partnership context across B2C and B2B dynamics
Target audience insights, segmentation, and journey mapping
Competitive landscape, positioning, and differentiation strategy
Key messages, creative territories, and campaign approach
Success metrics spanning awareness, consideration, conversion, and retention
Integration requirements across channels, touchpoints, and partners
Working with media agencies and cross functional media team, develop integrated campaign strategies spanning brand media, performance marketing, social, content, CRM/lifecycle, and partnership marketing
Along with media team, brief agencies with clear strategic direction that reflects full-funnel objectives and multi-stakeholder dynamics
Challenge and evaluate media recommendations to ensure alignment with business objectives and partnership requirements
Build strong agency relationships while maintaining appropriate accountability for business results
Stakeholder Management & Business Partnering
Build strong working relationships with business unit leaders across AT & KBB portfolios, serving as their trusted marketing strategy partner
Navigate complex stakeholder environments including: Product teams
B2B marketing and sales teams
Business unit leaders
Cross-functional marketing teams (media, creative, analytics, CRM)
Participate in business planning cycles and contribute marketing perspective
Present strategic recommendations to senior leadership with clarity, confidence, and business acumen
Proactively identify business needs and opportunities, bringing strategic solutions that span acquisition and retention
What’s in It for You?
Here’s a sneak peek at the benefits you could experience as a Cox employee: A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
Who You Are
Minimum: Bachelor’s degree in related discipline and 8 years of marketing strategy, brand strategy, planning, or related experience . The right candidate could also have a different combination, such as a master’s degree and 6 years’ experience; a Ph.D. and 3 years of experience; or 12 years’ experience in a related field.
Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels
Background working with cross-functional teams (product, B2B, analytics, creative, media, CRM)
Experience in complex business environments - ideally marketplace, multi-sided platform, B2B2C, or automotive
Agency experience (planning, strategy) or client-side brand/marketing strategy strongly preferred
Deep understanding of integrated marketing strategy across brand, performance, content, social, and lifecycle channels
Experience with digital marketing, e-commerce, online transactions, or marketplace business models
Strong strategic thinking - can analyze complex situations, synthesize insights from multiple sources, and develop clear, actionable recommendations
Systems thinking - sees connections across channels, touchpoints, business units, and partner ecosystems
Excellent written and verbal communication - can create compelling strategic documents, briefs, and presentations
Collaborative and relationship-oriented while comfortable advocating for strategic point of view
Ability to influence without direct authority across multiple organizational layers
Travel: 25%
Preferred: Degree in brand management, marketing or related field.
Join the Cox family of businesses and make your mark today!
Drug Testing
To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.

Senior Manager, Marketing Strategy

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