layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Senior Brand Research Specialist
Bank of America
Charlotte; Newark; Richmond; New York; Boston; Jacksonville
Source: Bank of America careers · View original posting
- Pay
- $114,800 — $169,200 USD per year
- Employment
- full time
Employer job description
From Bank of America's posting. “We” and “our” refer to the employer.
Job Description:
Senior Brand Research Specialist
Job Description
The Senior Brand Research Specialist is responsible for generating the research and insights needed to manage the brand and guide brand, advertising, communications, and marketing strategy across all lines of business within the organization. Role includes working with leaders to assess brand strength, identify strategic opportunities, understand competitive positioning, quantify the business value of the brand and help drive it.
It partners across Brand, Marketing, Communications, Media, Customer Experience, Product, Strategy, Analytics, and business teams to convey insights and translate into clear implications and actionable recommendations.
The role supports and leverages a comprehensive brand and advertising measurement program spanning the enterprise. Work includes continuous brand health tracking of key brand metrics; with competitor benchmarking; brand focused market mix modeling perceptual mapping and driver analysis; strategic deep dives; and overseeing self-service data dashboards. The specialist works with analysts to quantify the drivers of the brand via modeling and analytics to guide brand strategies.