layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Associate Product Marketing Manager at ARK Diagnostics, Inc. | LAYIQ

Product Marketing & Go-to-Market
Support commercialization and growth of ARK's diagnostic products across therapeutic drug monitoring, veterinary diagnostics, human biomarkers, and drugs-of-abuse testing.
Help define target markets and audiences, product positioning, value propositions, key messages, launch strategies, and go-to-market plans.
Coordinate product launches from planning through execution, including timelines, deliverables, approvals, training, and internal communications.
Develop a strong understanding of customers, laboratory workflows, purchasing considerations, market dynamics, competitors, and emerging industry trends.
Gather and synthesize customer and stakeholder feedback to identify opportunities for improved positioning, content, and commercial programs.
Develop sales enablement tools that help ARK's sales team and distribution partners communicate product value and differentiation.
Content & Campaign Marketing
Translate complex scientific and technical information into clear, accurate, and engaging content for both technical and commercial audiences.
Develop and edit application notes, technical protocols, product data sheets, brochures, presentations, website content, blogs, email campaigns, social media content, and sales materials.
Partner with R&D and Regulatory Affairs to ensure marketing and technical content is accurate, appropriately supported, and aligned with company and regulatory requirements.
Plan and execute integrated marketing campaigns across email, web, social media, webinars, events, and sales channels.
Manage ARK's social media presence and content calendar.
Track campaign performance and use market and performance data to continuously improve marketing programs.
Events & Customer Engagement
Plan and coordinate ARK's participation in conferences, trade shows, webinars, and other industry events.
Manage event logistics including registration, exhibit materials, literature, promotional items, shipping, schedules, lead capture, and post-event follow-up.
Represent ARK at industry events and interact with customers, partners, distributors, and other industry stakeholders.
Develop and deliver product presentations, booth demonstrations, technical training, and webinars.
Digital Marketing
Create and update marketing assets using Adobe Creative Cloud or similar tools.
Manage and improve website content, product pages, and technical resources using SEO/GEO and UI/UX best practices.
Monitor website traffic, campaign performance, social media engagement, event results, and other marketing metrics.
Use analytics and customer insights to improve digital experiences, content, campaigns, and lead generation.
Why ARK?
At ARK Diagnostics, Inc., you'll have the opportunity to work at the intersection of science, diagnostics, and commercialization. We're a growing company where your work won't disappear into a large organization. You'll have the opportunity to influence how products are positioned, how customers learn about them, and how ARK brings new diagnostic technologies to market. You'll work closely with scientists, commercial leaders, and customers—and you'll have the opportunity to see your ideas move from product concept to market launch and beyond.

Associate Product Marketing Manager

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