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Financial Services of America
Troy, MI, US
Source: Financial Services of America careers · View original posting
From Financial Services of America's posting. “We” and “our” refer to the employer.
Job Type
Full-time
Financial Services of America is looking for an experienced Digital Marketing Specialist to take ownership of the day-to-day execution, measurement and optimization of our digital marketing efforts.
This is not a social media coordinator position.
We are looking for someone who understands how digital marketing actually works — paid media, conversion tracking, landing pages, pixels, Google Tag Manager, analytics, SEO, retargeting and lead funnels — and can use data to continually improve performance.
You'll work directly with FSA's Marketing Director and internal marketing team to help build and operate a growing digital lead-generation engine.
Paid Digital Advertising
Build, manage and optimize campaigns across Meta/Facebook, Instagram, Google Ads, YouTube and other digital platforms.
Manage campaign budgets and monitor performance.
Test audiences, creative, copy, offers and landing pages.
Build and manage retargeting campaigns.
Identify opportunities to improve lead quality and reduce acquisition costs.
Digital Lead Funnels
Manage digital acquisition for multiple FSA campaigns, including:
Founded in 1984, Financial Services of America is a Michigan-based financial services organization helping individuals and families plan for retirement and their financial future. Our team provides financial planning, investment advisory, insurance, tax planning, Medicare and other retirement-focused services through multiple Michigan locations.
Our marketing team supports a growing organization through digital advertising, educational events, webinars, broadcast media, email marketing, community engagement and other lead-generation initiatives.
Financial Services of America
Plan for Tomorrow, Today.
Compensation
Health Benefits
401k
Paid Time Off
Paid Holidays
Paid Licensing
Work Location
In-Person at our Troy, MI headquarters.
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Employer posted: