VP, Digital Demand & Web Strategy

About Energy Exemplar

In an era where the world is rapidly advancing towards a cleaner future through decarbonization, Energy Exemplar’s mission lies in ‘Empowering Transformative Energy Decisions’. Founded in 1999 in Adelaide, Australia, our award-winning software portfolio encompassing the modeling and simulation platform PLEXOS®, Aurora, and Adapt2, is trusted by innovative organizations across the globe.

Through our technology and people, we strive to enable stakeholders from across the entire energy value chain to revolutionize the energy ecosystem and to collaboratively plan and execute for a sustainable energy future with unprecedented clarity, speed, and innovation.

Our impact is global and is being recognized across the industry. Some of our recent accolades include:

• SaaS Company of the Year (2025) – Global Business Tech Awards.
• Environmental Impact Award (2025) – E+E Leaders Awards.
• IPPAI (Independent Power Producers Association of India) Power Awards (2025) - Winners
• Finalist: Platts Global Energy Awards (2024) – Grid Edge category
• Finalist: Reuters Global Energy Transition Awards (2024) – Technologies of Change
• Top 50 Marketing Team (2024) – Voted by the public at the ICON Awards.
• How We Work

Energy Exemplar is growing fast around 30% year on year and, that growth is driven by how we work. We trust our team to deliver great results from wherever they work best, whether that’s at home, in the office, or on the move.

We’re a global team that values ownership, integrity, and innovation. You’ll be supported to balance work and life in a way that works for you, and empowered to take initiative, solve problems, and make an impact, regardless of your background, location, or role.

Our four core values, Customer Success, One Global Team, Integrity & Ownership, and Innovation Excellence aren’t just words. They show up in how we collaborate, how we solve, and how we grow together.

About the Position

The VP of Digital Demand & Web Strategy owns Energy Exemplar’s global digital presence and performance -  the website, channels, platforms, and experiences that generate awareness, capture buyer intent, and convert prospects into pipeline at scale.

As AI changes how enterprise buyers discover, research, and evaluate software, this role will ensure Energy Exemplar is found, trusted, and engaged with across both traditional and AI-powered digital channels before a sales conversation begins.

This role owns our website strategy, SEO/AEO, paid media, social media, digital campaign execution, and digital marketing technology. Working closely with Revenue Marketing and Marketing Operations, the VP will ensure every digital investment is measurable and connected to pipeline and revenue.

Key Responsibilities:

• Own energyexemplar.com as a critical global demand generation channel, continuously improving traffic, engagement, conversion, and pipeline contribution.
• Develop and execute Energy Exemplar’s global digital strategy across web, organic search, paid media, social media, and digital experiences.
• Create a repeatable, digital marketing playbook for integrating acquired companies into Energy Exemplar’s broader digital strategy.
• Own and evolve our global SEO strategy across technical SEO, on-page optimisation, content, and authority building to increase visibility with priority buyers.
• Build Energy Exemplar’s Answer Engine Optimisation (AEO) strategy, ensuring our content and digital presence are discoverable across AI assistants, LLMs, and emerging search experiences.
• Monitor changing digital discovery and buyer behaviour, adapting our strategy as AI continues to reshape how enterprise software is researched and evaluated.
• Own global paid media strategy across paid search, paid social, programmatic, and content syndication, with clear pipeline and CAC targets.
• Drive continuous testing and optimisation across paid channels to improve conversion, pipeline contribution, and efficiency.
• Partner with Revenue Marketing to execute the digital components of integrated global demand campaigns, ensuring paid, organic, email, and web experiences work together effectively.
• Develop and optimise digital nurture and marketing automation programs that move prospects through the funnel with relevant and timely experiences.
• Own the digital analytics framework, providing clear visibility into the buyer journey from first digital interaction through to pipeline and revenue.
• Own and optimise the digital marketing technology stack, including web analytics, tag management, SEO, paid media, and digital experience platforms.
• Partner with Marketing Operations to ensure digital data integrates effectively with HubSpot, Salesforce, and marketing attribution models.
• Evaluate and implement emerging AI-powered digital capabilities that improve targeting, personalisation, buyer experience, and conversion.
• Lead and develop the Digital and Web team, building the capabilities required to support Energy Exemplar’s continued global growth.
• Candidate Requirements & Qualifications
• 8+ years of digital marketing experience within enterprise B2B SaaS, including at least 3 years in a senior leadership role.
• Deep expertise across web strategy, SEO, and paid media, with measurable examples of driving pipeline and revenue outcomes.
• Strong understanding of Answer Engine Optimisation (AEO), AI-driven search, and how LLMs are changing enterprise software discovery and buyer behaviour.
• Proven experience turning a B2B website into a measurable demand generation and conversion channel.
• Strong experience managing paid media investment against pipeline, CAC, and ROI targets.

What Success Looks Like

energyexemplar.com operates as a measurable pipeline engine, with clear attribution from digital engagement through to opportunity and closed-won revenue.

Organic search performance increases significantly through a combined SEO and AEO strategy, with a target of 40%+ growth in organic traffic.

Paid media consistently delivers pipeline within agreed CAC and ROI targets, with efficiency improving quarter over quarter.

Energy Exemplar achieves increased visibility across major AI assistants, LLMs, and answer engines when buyers research energy modelling, simulation, and related solutions.

Digital performance is clearly measured and connected to pipeline and revenue, enabling confident investment and optimisation decisions.

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