layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
Loading LAYIQ…
Job opportunity
Director, Paid Media
FirmPilot
Miami, FL
Source: FirmPilot careers · View original posting
- Pay
- Pursuant to applicable pay transparency laws, the Company reasonably expects the salary range for this position to be $125,000 to $135,000 annually.
Employer job description
From FirmPilot's posting. “We” and “our” refer to the employer.
We’re looking for a Director, Paid Media to lead our paid media function and Google Ads strategy across a portfolio of law firm clients. This role reports into the Performance team and is responsible for leading, developing, and holding accountable a team of paid media professionals while maintaining oversight of campaign strategy, execution, and client outcomes.
This role is focused primarily on Google Search in some of the most competitive and expensive legal markets, where every click, dollar, lead, and signed case matters. Success is not measured by impressions or traffic. It is measured by qualified leads, signed cases, efficient acquisition costs, and sustainable client growth.
The ideal candidate combines deep Google Ads expertise with strong people leadership, analytical thinking, strategic decision making, and a consistent drive to improve performance. They know how to establish clear standards, coach a team, identify performance gaps, and use data, automation, and AI to build a stronger paid media function.