Creative Specialist

About the Role

We are seeking a Creative Specialist to own the visual implementation of the brand across marketing, digital, internal communication, campaign, and event touchpoints.

Working closely with the Digital & Brand Lead, you will translate marketing strategies, campaign concepts, and content plans into high-quality, engaging creative assets. You will be responsible for maintaining visual consistency while adapting creative for social media, paid advertising, landing pages, email campaigns, events, internal communications, and other marketing requirements.

This role is ideal for a versatile creative professional who can balance strong brand stewardship with efficient production, digital usability, and performance-focused design.

Ideal Profile

Strong experience producing creative assets across digital, social, print, email, and event environments.

Proficiency in Canva, Figma, and Adobe Creative Suite.

Strong understanding of brand guidelines, visual hierarchy, typography, layout, and design consistency.

Experience creating social media assets, including static posts, carousels, stories, thumbnails, templates, and campaign graphics.

Ability to design creative for paid advertising campaigns across multiple formats and placements.

Experience producing landing page layouts, email marketing assets, newsletters, and other digital experiences.

Capability to prepare print-ready artwork and physical collateral to supplier specifications.

Experience with motion graphics, animation, branded video elements, or multimedia design.

Strong attention to detail, with the ability to complete quality checks and minimise design inconsistencies or unnecessary revisions.

Ability to manage multiple creative requests, feedback cycles, priorities, and deadlines effectively.

Experience developing reusable templates and scalable design systems.

Comfortable using approved AI-assisted creative tools while maintaining appropriate quality, copyright, licensing, and brand standards.

Collaborative approach with the ability to work effectively across brand, content, marketing, development, talent, and people-focused teams.

Responsibilities

• Brand Creative Execution
• Produce brand and marketing creative based on established creative direction.
• Translate campaign briefs, content plans, and marketing requirements into clear and engaging visual assets.
• Apply the organisation’s visual identity consistently across formats and channels.
• Ensure assets meet required quality, sizing, formatting, and technical specifications.
• Adapt creative concepts across digital, social, print, and physical applications.
• Maintain brand consistency while tailoring creative to the audience, platform, and campaign objective.
• Social Media Creative
• Create assets for LinkedIn, Instagram, Facebook, TikTok, YouTube, and other relevant social platforms.
• Partner with the social and content function to translate content calendars into platform-ready creative.
• Design static posts, carousels, thumbnails, story assets, templates, and supporting campaign graphics.
• Produce visual variations suited to individual platform requirements and audience behaviours.
• Support branded motion graphics and video elements where required.
• Maintain a consistently high standard of visual execution across social channels.
• Performance and Paid Campaign Creative
• Collaborate with the Revenue Marketing team to develop assets for paid social and digital campaigns.
• Produce advertising creative across required platforms, formats, and placements.
• Develop multiple creative variations to support campaign testing.
• Adapt successful concepts into additional formats and campaign applications.
• Apply campaign performance insights to continuously improve future creative.
• Balance brand consistency with the need for attention, clarity, and conversion.
• Landing Pages, eDMs and Digital Design
• Design layouts and creative assets for landing pages, campaign pages, and other digital experiences.
• Produce creative for eDMs, newsletters, and email campaigns.
• Use effective visual hierarchy to support messaging and user journeys.
• Collaborate with marketing and development stakeholders to ensure accurate implementation.
• Optimise creative for readability, responsiveness, and digital usability.
• Events and Physical Collateral
• Develop event branding and supporting creative assets.
• Design booth artwork, banners, signage, presentation assets, handouts, and promotional materials.
• Produce branded merchandise and other physical collateral when required.
• Prepare print-ready artwork in line with supplier specifications.
• Incorporate amendments arising from venue, production, or supplier requirements.
• Maintain consistent brand presentation across event touchpoints.