Product Manager - DBS

Bnberry is transforming the $87 billion travel tech industry by changing how hotels and resorts connect with guests worldwide. We’re building DBS — a new kind of product that hotels adopt as a B2B SaaS business tool, and that travelers experience directly as a consumer-facing hotel booking journey.

This is not a Product Owner or delivery-management role focused on writing tickets and managing developers. Your mandate is to own DBS end-to-end, connecting three product areas that most companies keep separate: the guest-facing booking experience, the hotel-facing workflows and business value, and how travelers discover hotels through search and AI tools.

What You’ll Own

• The consumer-facing booking journey — including the logic behind it: availability, rates, cancellation policies, and how PMS/CRS or booking-engine integrations shape what the guest sees
• Hotel-facing workflows tied to DBS: onboarding, reporting, and adoption
• The product capabilities that help hotels improve and measure visibility across search engines and AI discovery tools, in partnership with Marketing and relevant specialists
• Booking-funnel performance and conversion
• The link between guest experience and measurable hotel business value

What You’ll Do

• Define product vision and roadmap for DBS, connecting guest booking UX, hotel workflows, and AI discovery into one coherent product
• Own the booking journey end-to-end — identify friction in calendars, date selection, room/rate selection, checkout, and confirmation, and understand how availability, rates, cancellation policies, and PMS/CRS or booking-engine integrations affect what the guest experiences; work with Engineering on dependencies and failure cases
• Translate hotel onboarding, reporting, and adoption needs into product decisions that show measurable business value to hotel customers
• Own the product capabilities behind search and AI/GEO visibility — partner with Marketing and relevant specialists on execution, while building enough SEO/GEO literacy to identify and prioritize the right product bets
• Interview hoteliers and travelers and run usability tests; translate qualitative and quantitative findings into clear priorities
• Define success metrics before building, and use experiment results to guide iteration
• Work closely with Design and Engineering through detailed user journeys, making trade-offs and shipping in small, practical iterations
• Align Engineering, Design, Sales, and Customer Success around DBS priorities, and take responsibility for product outcomes

Requirements

• 3+ years of product management experience owning customer-facing products, including relevant experience in hospitality technology or travel booking
• Relevant, demonstrable connection to the US market
• Hands-on customer research skills — hotelier and traveler interviews, usability testing, and translating findings into clear priorities
• Strong analytical and experimentation skills — diagnosing booking-funnel friction, testing improvements, and measuring booking conversion, hotel adoption, and retention
• Comfortable working through detailed user journeys with Design and Engineering, making trade-offs, and shipping in small iterations
• Able to operate independently with ambiguity, prioritize by customer and business value, and align Engineering, Design, Sales, and Customer Success

What We’re Looking For:

• Industry-Grounded — You’ve worked in hotel technology, B2B hospitality platforms, or a B2C travel product with an actual booking journey. Deep exposure to hotel distribution systems is a plus, not a prerequisite — strong B2C travel/booking experience counts too.
• US Market Fluent — You have demonstrable familiarity with US hotels or travel customers, whether through working with them directly or through living and studying in the US combined with hospitality experience.
• Booking UX Owner — You understand the details of a booking flow — calendars, date selection, room and rate choice, checkout, confirmation — and the logic behind it: availability, rates, cancellation policies, and PMS/CRS or booking-engine integrations. You can spot friction before a customer complains about it.
• Fluent in Both Guest and Hotel — You’re as comfortable reasoning about a traveler’s booking journey as you are about a hotelier’s onboarding, adoption, and ROI.
• Fast Learner on AI/SEO — You understand how travelers discover hotels through search and AI tools, and can pick up emerging SEO/GEO capabilities quickly enough to know which product bets are worth making — without needing to personally execute SEO.
• Success Metrics
• Examples include: booking conversion rate, hotel adoption of DBS, feature adoption, booking-funnel completion, search and AI/GEO visibility for hotels on DBS, customer and hotelier satisfaction, and retention.
• Important Clarification

This role is not a traditional Product Owner responsible primarily for backlog management and task assignment. The focus is on owning DBS as a genuinely new product category — one that has to work as a business tool for hotels and as a booking experience travelers actually use.