layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Sales Development at Conduit Health | LAYIQ

Outreach — 70%
Make
60–100 calls a day to directors of patient services, intake managers, and agency owners
Send
40–60 personalized emails a day inside multi-channel sequences you help build
Work LinkedIn with intent — connection requests, voice notes, and real comments on prospects' posts
Handle the first objection, explain the problem Conduit solves, and earn the next 30 seconds
Book qualified discovery meetings for the Partner Sales Lead, with clean notes so the call starts warm
Prospecting and research — 20%
Build and refine target lists of home health agencies, hospice providers, and post-acute organizations
Research an account in five minutes, not fifty — personalize enough to land, then dial
Use Sales Navigator, HubSpot, and Apollo to find the right person and an accurate number
Spot buying signals: new agency openings, leadership changes, census growth, a competitor stumbling
Process and feedback — 10%
Log every touch in HubSpot the same day. Clean data isn't optional here.
Bring objections and market feedback back to Sales, Product, and Marketing every week
Turn what's working into the playbook: talk tracks, sequences, and the ICP definition
Your First 90 Days
Ramped on the product, the coverage basics, and the pitch — hitting daily activity targets by week two
A clear point of view on which segments and personas convert, backed by your own numbers
Consistently producing
20–25 qualified meetings a month that hold
Two concrete improvements to the outbound playbook that came out of your own calls
Who You Are
1–2 years in an SDR, BDR, or inside sales role where the phone was your primary channel — healthcare or B2B services preferred, not required
Comfortable at volume. This isn't an email-only role, and you don't need to be talked into dialing.
Resilient and competitive. Rejection doesn't derail your day; a bad morning doesn't become a bad week.
A clear writer. Your cold emails sound like a person and would survive an intake director's inbox.
Disciplined about the CRM. Your activity is a record, not a Friday chore.
Curious about healthcare. You want to understand how a patient actually gets a hospital bed at home today, and why it takes so long.
Bonus: You've sold into home health, hospice, or skilled nursing; HubSpot, Apollo, Instantly, Aircall, or Sales Navigator; startup experience where you had to figure it out without a playbook.

Sales Development

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