layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Analytics Manager – Marketing and Media Optimization
Morgan & Morgan, P.A.
Brooklyn, New York, United States
Source: Morgan & Morgan, P.A. careers · View original posting
- Pay
- $100,000 — $119,000 USD per year
Employer job description
From Morgan & Morgan, P.A.'s posting. “We” and “our” refer to the employer.
At Morgan & Morgan, the work we do matters. For millions of Americans, we’re their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People.
Job Title:
Analytics Manager – Marketing and Media Optimization
Job Location:
Brooklyn, NY
Duties:
Guide data analysts focused on marketing performance, attribution, and optimization across multiple media channels; develop and refine media mix models using open-source and proprietary frameworks to assess media contribution and guide budget allocation; conduct testing and experiment design to isolate the causal impact of specific campaigns or media types; build and maintain automated ETL pipelines and workflows to integrate data from media platforms, intake systems, and TV spend platforms; manage the intake, transformation, and