From Peregrine Technologies's posting. “We” and “our” refer to the employer.
Backed by leading Silicon Valley investors, Peregrine helps public safety organizations, state and local and governments, federal agencies
, and private-sector institutions address society’s challenges with unprecedented speed and accuracy. Our AI-enabled platform turns siloed and disconnected data into operational intelligence — instantly surfacing mission-critical information to empower better, faster decisions that improve outcomes at every touchpoint. Today Peregrine supports hundreds of customers across 30+ states and two countries, serving more than 125 million people — and we’re amplifying our impact as we expand into the enterprise and internationally.
The role
Peregrine is building a modern, AI‑native growth engine to support our next phase of scale across segments, geographies, and GTM motions. As Performance Marketing Lead, you will build Peregrine’s performance marketing function from the ground up, owning everything from foundational tracking and measurement to campaign execution, experimentation, and optimization.
This is a true zero‑to‑one builder role
. While some paid programs exist today, there is no mature system in place. You will design and implement the full performance marketing operating model: defining conversion events, standing up dashboards, launching and scaling channels, and establishing how paid media drives awareness, pipeline, and expansion across complex B2B and B2G customer journeys.
You will operate with significant autonomy and accountability, partnering closely with product marketing, demand generation, field marketing, GTM operations, and analytics, but ultimately owning growth outcomes.
This role offers a rare opportunity to build the performance marketing studio for a unicorn company from the ground up.
In this role, you will
Build and own Peregrine’s central performance marketing function from the ground up, establishing the systems, playbooks, workflows, and operating rhythms that power customer acquisition and expansion as part of the Digital Marketing Studio build-out
Own performance marketing strategy and execution end-to-end, including budget allocation, forecasting, prioritization across segments and markets, and accountability for engagement, pipeline, and ROI targets.
This is a hands-on role.
Contribute to ad copy, creative (in collaboration with our in-house Design team), and landing page creation
Instrument and manage the full performance marketing measurement stack, including conversion events, attribution logic, dashboards, reporting, experimentation (incrementally and lift testing), and full-funnel performance metrics used to guide investment decisions
Design, launch, and optimize global paid programs across search, paid social, programmatic, CTV, ABM, and emerging formats, managing performance from awareness through expansion
Serve as the in-house expert on performance channels, partnering with product marketing, field marketing, GTM operations, and growth marketing to support segment-level revenue goals
Build and deploy AI-native systems to accelerate creative development, increase testing velocity, improve personalization, and automate performance analysis
Contribute to SEO/AEO/GEO strategy
What you’ll bring
Direct experience owning performance marketing execution across paid search and paid social, with exposure to CTV, display, programmatic, ABM, and emerging formats, ideally in a B2B/B2G context
Demonstrated ability to build performance marketing systems where none existed; comfort operating with ambiguity and imperfect data
Deep expertise in channel evaluation and optimization, including building cross‑channel dashboards and performance management workflows
Hands‑on experience designing and executing incrementality or causal measurement frameworks (e.g., lift tests, geo‑tests, structured experimentation)
Familiarity with DSPs, OOH formats, and managing ad inventory to support regional surge campaigns
Proven use of AI‑native workflows to evolve performance marketing execution (e.g., creative iteration, testing velocity, personalization, automation, insight generation)
Working knowledge of MAPs, CRMs, and modern BI / analytics tools
Experience working with or at an AI‑native or highly technical ad agency is a plus
Familiarity with SEO/AEO/GEO concepts and experience using paid media and traffic insights to contribute to keyword and content strategy
Ownership mindset - you’re constantly driving toward better ways to get to outcomes, not just turning dials to tweak point metrics
What success looks like
30 Days:
Core tracking, dashboards, and conversion events are live; initial paid programs are relaunched with clear hypotheses and success criteria
3 Months:
A repeatable experimentation and optimization cadence is established, with early evidence of incremental pipeline impact
Within 12 months:
Peregrine has a scalable, data‑driven performance marketing engine with clear playbooks, predictable contribution to pipeline, and a roadmap for continued expansion, supporting diverse objectives across awareness and direct-response
You might thrive in this role if
You love data and measurement, and go deep to understand what’s working, what’s not, and why
You are already AI‑native, and have meaningfully re‑architected parts of your ads workflow to move faster, test more, and automate intelligently
You are obsessive about details, from event definitions to experiment design to data quality
You enjoy trying new channels and formats, and know how to design disciplined experiments that lead to scalable learnings
You are highly independent, results‑oriented, and energized by owning outcomes end‑to‑end
You are excited to build (not just run) a performance marketing system for a category‑defining company
Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, certifications or licenses, and specific work location. Information on the benefits offered is here.
Peregrine Technologies is committed to creating an inclusive environment for all employees. We celebrate diversity and are a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
About this listing
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
