layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Director, Global Marketing Operations at Snowflake | LAYIQ

Marketing Platforms, Data, and Agentic Marketing Practices
Own the vision and evolution of Snowflake’s marketing platforms, ensuring tools like Salesforce, Marketo, Demandbase, Clay and others operate as an integrated ecosystem
Lead the implementation of an agentic marketing ops strategy, identifying opportunities to replace manual, time-consuming work that improves the efficiency of the direct and cross-functional teams.
Audit and modernize marketing data architecture, ensuring high data quality, accessibility, and governance across all channels and regions
Partner with Marketing Intelligence to define and maintain dashboards that surface insights and inform executive decisions
Process Optimization & Operational Scale
Design and standardize end-to-end processes across the lead lifecycle, from response to MQL through handoff, nurturing, and measurement. The result should be a proactive lead monitoring process that ensures lead target achievement.
Own the operational framework for Snowflake’s global email and lifecycle strategy, ensuring consistency, compliance, and scalability. Incorporate first and third party data to operationalize real-time personalization.
Drive experimentation and optimization (A/B testing, process iteration) with a focus on repeatable impact and translation of insights into deliverables.
Strategic Planning and Budget Management
Manage the marketing operations budget and technology renewals, aligning resources with strategic goals and ensuring efficient use of funds.
Monitor and report on marketing performance against targets, providing insights and recommendations for improvement.
Align the marketing organization’s annual and quarterly targets with Snowflake’s sales organization, in partnership with Marketing Intelligence
Team & Partner Leadership
Lead, develop, and scale a high-performing global Marketing Operations team
Manage agency and external partners as an extension of the team, with clear ownership, prioritization, and accountability to contracted agreements.
Manage change effectively, communicating and aligning on operational changes and new initiatives across the marketing organization
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information:
careers.snowflake.com

Director, Global Marketing Operations

Employer job description

YOU’RE A GREAT FIT IF YOU:

WHAT YOU’LL DO:

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