Community Lead

About the Role

This is a hands-on Community Lead role reporting directly to the General Manager at an early-stage ambient AI startup. You will own the community end-to-end, building the full funnel from new user to passionate evangelist and creating a real feedback loop between the community and the product roadmap. It is a foundational role with wide scope and no pre-built playbook.

What You'll Do

• Build and nurture an active community across Discord, X, Reddit, and other platforms where users naturally gather.
• Design and test concrete mechanics, such as recognition systems, referral programs, and early access tiers, that convert power users into active advocates.
• Mobilize the community at high-impact moments including product launches and user research initiatives.
• Gather rich feedback from community conversations and translate it into actionable product signal for the team.
• Coordinate in-person events and experiences that deepen community bonds.
• Work across time zones with R&D, hardware, and supply-chain teams to keep community insights flowing into the roadmap.
• Define scope independently and make operational calls as the role evolves.

What We're Looking For

• 2+ years building and scaling an online community for a B2C or prosumer product into a measurable driver of engagement or retention.
• Proven ability to design and test mechanics that turn power users into active advocates, not just hope it happens organically.
• Experience mobilizing communities for specific campaigns and coordinating across Growth, Marketing, and Product teams.
• Hands-on platform experience with Discord, Reddit, X, or similar, including moderation, engagement strategy, and feedback collection.
• Operationally sharp, comfortable making independent decisions and resolving community issues without existing frameworks.