layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Associate Director, Verizon Business Communications at Verizon | LAYIQ

Strategic Planning & Campaign Architecture: Developing and executing comprehensive, integrated communication strategies for key B2B product launches, marketing initiatives, and commercially critical strategies like Verizon AI Connect.
Earned Media Strategy & Reputation Execution: Driving aggressive, proactive media relations; leveraging deep journalist relationships across business, tech, and enterprise trade outlets to position Verizon Business as a market leader.
Executive Communications & Leadership Counsel: Acting as a strategic communications partner to senior leaders, providing message discipline, briefing materials, and executive positioning for media appearances and industry keynotes.
Strategic Writing & Message Governance: Building and maintaining disciplined narrative architecture, including message maps, proof points, Q&As, and thought leadership to ensure consistent messaging across internal, external, and partner channels.
Measurement, Insights & Operations: Tracking campaign sentiment, evaluate earned media reach, and utilize performance metrics to optimize comms strategies continuously.
Crisis & Issues Management: Managing rapid-response messaging and safeguard brand equity in fast-moving, competitive tech landscapes.
Team & Matrix Leadership: Directing agency partners, collaborate with cross-functional marketing and product teams, and guide project workstreams with agility and strategic clarity.
What we’re looking for...
You’ll need to have: Bachelor’s degree or four or more years of work experience.
Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training
Experience in external B2B corporate communications, executive communications, or agency settings.
Exceptional track record in B2B media relations, narrative building, and placing high-profile business/tech stories.
Demonstrated experience acting as a strategic communications partner to senior executives within a complex, matrixed organization.
Proven ability to build comms programs from the ground up and translate complex tech concepts (AI, enterprise software, network solutions) into accessible stories.
Even better if you have one or more of the following: Master’s Degree.
Experience across B2B technology and/or telecommunications sectors.
Deep network of established relationships with national business, tech, and industry journalists.
Experience managing PR agencies and multidisciplinary product comms launches.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Scheduled Weekly Hours
40
Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Associate Director, Verizon Business Communications

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