Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

About NORY

NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of over 4,000 children annually through immersive, hands-on learning experiences. Our mission is to develop young risk-takers, problem-solvers, and empathetic leaders. Discover more about our mission and vibrant camp atmosphere:

Instagram:

bit.ly/noryi

LinkedIn:

bit.ly/norylink

Summer Camp Video:

bit.ly/noryvideo1

Position Overview: Part-Time Digital Marketing Strategist

We are seeking a Part-Time Digital Marketing Strategist with a deep understanding of the NYC parenting and education market. This role is ideal for a proactive, analytical thinker capable of developing, analyzing, and refining marketing strategies based on quantifiable data.

In this role, you will craft high-quality marketing materials and manage the dynamic needs of our campaigns, all within a flexible, virtual work environment.

Position Details:

Hours:

10–30 hours per week (offers flexibility to fit your schedule)

Location:

Remote

Key Responsibilities

• Customer Acquisition: Develop and refine a data-driven customer acquisition strategy tailored specifically to key segments within the NYC parenting and education markets.
• Content Creation: Produce and manage compelling marketing content—including short-form videos, images, and brand narratives—that highlights the transformative impact of our programs.
• SEO Optimization: Implement SEO best practices, conduct comprehensive keyword research, and optimize website content to maximize organic search visibility.
• Channel Management: Manage and optimize our digital channels (primarily Instagram and YouTube), continuously evaluating engagement metrics to agilely adjust strategies.
• Analytics and Reporting: Track and analyze cross-channel campaign performance and SEO effectiveness, translating raw insights into clear strategic roadmaps.
• Required Qualifications
• Market-Specific Success: Demonstrated success in digital marketing within the NYC education and parenting sectors, with a heavy emphasis on data-driven decision-making.
• Multimedia Expertise: Advanced skills in creating highly engaging multimedia content, backed by a robust portfolio showcasing video production, graphic design, and written copywriting.
• Strategic Insights: In-depth knowledge of the behaviors, trends, and priorities unique to the NYC parenting community.
• Live Our Vision: Our 'Ways of Being'
• We look for professionals who don't just match a skill set, but who deeply resonate with our core culture. At NORY, our daily decisions are guided by our 'Ways of Being':
• Purpose-Driven: We are intentional in our actions, always leading with "why" to cultivate intrinsic motivation.
• Solution-Oriented: We challenge ourselves to figure out how to make something work before questioning if it is possible.
• Data-Informed: Our strategic choices and assessments are grounded in logic and empirical data.
• Accountable: We practice personal discipline and take full ownership of our outcomes.
• Growth-Minded: We actively seek out feedback and embrace diverse perspectives to continually evolve.
• Root-Cause Solvers: We reject superficial fixes, choosing instead to analyze and solve problems with sustainable, scalable solutions.
• We foster a loving, collaborative team culture rooted in genuine empathy and compassion.