layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Associate Director, Commercial AI and Advanced Analytics- Oncology at Bristol Myers Squibb | LAYIQ

Deliver Advanced Marketing & Commercial Measurement
Own end‑to‑end development and execution of advanced Marketing Mix (MMx) and Key Driver Analyses (KDA) to support brand planning, budget optimization, and performance assessment.
Apply advanced modeling techniques to quantify incremental impact across channels (sales force, digital, TV, congresses, patient programs).
Translate modeling outputs into clear business implications for brand strategy, media mix, and investment allocation.
Support annual brand planning, in‑year optimization, and scenario analysis using MMx outputs.
Build & Operate Advanced MMx Capabilities
Design and run advanced MMx models using Bayesian, Huber, etc. approaches , including: Adstock and carryover modeling
Saturation and diminishing returns curves
Distributed lag and non-linear response functions
Cross‑channel interaction effects
Develop scalable and repeatable MMx pipelines aligned with enterprise standards and automated platforms.
Partner with centralized teams to integrate MMx into self‑service and agent‑enabled analytics solutions.
Ensure models are explainable, auditable, and fit for use in a regulated pharmaceutical environment.
Agentic & Always ‑ On Insights Delivery
Contribute to the design and execution of agentic and always‑on insights capabilities that provide continuous decision support to Brand, Omnichannel, and Field teams.
Operationalize MMx, KDA, and causal models into always‑on analytics pipelines with defined refresh cadence, data quality checks, and monitoring.
Structure model outputs (drivers, sensitivities, scenarios, constraints) to be consumable by AI‑enabled decision tools and agent‑based workflows.
Support “what changed / why” and forward‑looking recommendation logic using causal and driver‑based methods.
Ensure transparency, lineage, and explainability from data → model → insight → recommendation, with appropriate human‑in‑the‑loop review.
Define and maintain the Key Business Questions (KBQ) framework and business context layer, bridge business intent with the underlying technical semantic layer.
Partner with centralized platform, engineering, and Hyderabad teams to define inputs, features, and guardrails for agent‑enabled insights.
Design insights to be role‑based, actionable, and embedded into brand planning, optimization, and omnichannel execution workflows
Drive adoption of agentic AI tools through role-based training, and structured feedback; serve as the primary business point of contact and channel user feedback into roadmap iteration.
Governance, Compliance & Quality
Adhere to data privacy, AI governance, and model validation standards (HIPAA, GDPR/CCPA, internal AI controls).
Maintain clear documentation of assumptions, methods, and limitations.
Participate in model reviews and audits with Legal, Privacy, and Governance stakeholders.
Stakeholder Partnership
Act as a trusted analytics partner to Brand, Marketing, Omnichannel, Field, and Finance teams.
Present insights in concise, business‑first narratives suitable for brand leadership and planning forums.
Support TA Analytics Leads by sharing best practices, templates, and modeling approaches.

Advanced degree in Statistics, Economics, Data Science, Operations Research, or a related quantitative field.
Minimum 5 years of experience in pharmaceutical commercial analytics, with direct ownership of MMx / MMM and causal analysis, or advanced ML models.
Proven experience supporting brand strategy, budget planning, and performance measurement.
Hands‑on expertise in advanced Marketing Mix Modeling , including: Bayesian and hierarchical modeling frameworks
Adstock, lag, and saturation modeling
Non‑linear optimization and scenario simulation
Strong background in causal inference and incrementality measurement , such as: Geo‑experiments and matched‑market tests
Synthetic control methods
Uplift / incremental response modeling
Proficiency in Python and/or R for statistical modeling, feature engineering, and automation.
Solid SQL skills and experience working with large, multi‑source pharma datasets.
Experience with cloud analytics platforms (e.g., Databricks, Snowflake) and production data pipelines.
Familiarity with MLOps, version control, and model lifecycle management.
Ability to translate analytical requirements into agent specifications, KBQ frameworks, and context layer definitions
Experience leading or executing UAT for analytics or AI-enabled platforms, including test plan design, execution, and stakeholder coordination
Ability to explain complex models and uncertainty to non‑technical stakeholders.
Comfortable working with ambiguity, able to make sound analytical and business judgments when problem definitions, data, or requirements are not fully defined
Product-minded analytical thinker, able to bridge the gap between analytical rigor and user experience design
Domain & Platform Knowledge
Strong understanding of pharma commercial data (claims, APLD, specialty pharmacy, promotional, and digital engagement data).
Experience integrating analytics with BI tools and decision workflows.
Exposure to AI‑enabled or automated analytics platforms is a plus (agentic systems not required but beneficial).
Demonstrated ability to drive end-user adoption of new analytics or AI tools through training, enablement, and change management
#CASA
We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.
Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits
How We Work
Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.
Supporting People with Disabilities
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights
BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Data Protection
We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection .
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If this posting is missing required information required by local law or incorrect, contact BMS at TAEnablement@bms.com with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.
R1603013 : Associate Director, Commercial AI and Advanced Analytics- Oncology

Associate Director, Commercial AI and Advanced Analytics- Oncology

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