layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Executive Director, Consumer/Caregiver US Marketing – KarXT (Alzheimer's Disease Psychosis) at Bristol Myers Squibb | LAYIQ

Define and lead the US caregiver/consumer marketing strategy for KarXT in ADP, ensuring the work is insight-driven, disease-appropriate, and aligned to the brand's overall commercialization strategy and objectives.
Lead development and execution of unbranded and branded caregiver campaigns that build awareness and understanding of Alzheimer's-related behavioral symptoms, and support caregivers in recognizing changes and engaging with care teams earlier.
Own caregiver segmentation and message/concept development to ensure engagement strategies resonate across distinct caregiver populations and sites of care, including community and long-term care settings.
Develop caregiver-facing tools, content, and channel strategy across digital, social, and traditional media, in partnership with Medical, Advocacy, and Corporate Affairs.
Build caregiver-voice and programs that bring authentic caregiver perspective into BMS's external communications, partnering closely with Corporate Affairs and Global Patient Advocacy.
Partner with Global Patient Advocacy to ensure a single, consistent caregiver engagement model across marketing- and advocacy-led initiatives.
Partner with HEOR and Corporate Affairs to translate caregiver-focused evidence and research into a compelling, patient/caregiver-centered narrative that supports consumer engagement and the brand's broader value story.
Partner with HCP Marketing, Medical, Market Access, Customer Experience/Patient Support, and Field to ensure the caregiver experience is addressed end-to-end, from symptom recognition through diagnosis, treatment initiation, and ongoing management.
Act as a strategic thought partner to the VP, Marketing Alzheimer's and brand leadership team, representing the caregiver perspective in strategic planning and resource-prioritization discussions.
Build and lead the Consumer & Caregiver Marketing team and supporting agency roster, attracting and developing talent with the insight, judgment, and disease-state sensitivity required for this launch.
Ensure all caregiver-facing content and campaigns are developed in full compliance with Medical, legal, and regulatory requirements, and reflect the emotional sensitivity required for this patient and caregiver population.
Contribute to launch readiness updates and performance presentations to senior leadership, articulating caregiver strategy, investment rationale, and progress against brand priorities.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.
Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits
How We Work
Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.
Supporting People with Disabilities
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights
BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Data Protection
We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection .
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If this posting is missing required information required by local law or incorrect, contact BMS at TAEnablement@bms.com with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.
R1606126 : Executive Director, Consumer/Caregiver US Marketing – KarXT (Alzheimer's Disease Psychosis)

Executive Director, Consumer/Caregiver US Marketing – KarXT (Alzheimer's Disease Psychosis)

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