layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Director, HCP Marketing – Long Term Care Strategy, Alzheimer’s Disease Psychosis at Bristol Myers Squibb | LAYIQ

Responsible for uncovering key LTC customer insights and identifying marketplace needs to maximize access, increase education around diagnosis and treatment, and to build a consistent approach to interact with key Long-Term Care (LTC) customers, including professional associations, pharmacy organizations, skilled nursing facilities, assisted living facilities, memory clinics and the LTC HCP treatment influencers and decision makers
Based on insights, lead the development and execution of LTC marketing initiatives, educational materials and resources designed to inform, and support LTC healthcare providers working in and supporting residents in LTC facilities, including physicians, pharmacists, nursing, and administrators.
Partner with the Director of Medical Education and KOL Strategy and Medical Affairs to coordinate the LTC speaker program plans, including speaker identification, onboarding, and ongoing management.
Working with key stakeholders, develop scientifically accurate, compliant, and brand-aligned LTC speaker content and materials that emphasize safety, empathy, and resident-focused storytelling.
Serve as the primary marketing liaison to the field teams for the LTC setting, ensuring alignment between LTC marketing initiatives and field-based LTC HCP engagement efforts designed to promote growth of the brand.
Directs the development of strategic LTC marketing programs for inclusion in the brand plans, determines metrics for LTC program success, and evaluates performance against metrics including contributions to the development and evolution of message strategy based upon in-depth analytics and ROI analysis.
Leads the LTC investments with a strong attention to detail for continuing launch excellence.
Manages within the established US LTC promotional budget for assigned products.
Represents the department as a member of cross-functional project teams providing guidance, insight, and recommendations relative to the goals and objectives of the LTC Marketing function to ensure strategic alignment across groups.
Monitors and ensures that all Medical Legal Review (MLR) processes are followed, and all LTC market programs are compliant with legal guidance and corporate policies.
Implements the LTC brand strategy for products and product lines. Develops and delivers presentations as needed to commercial management and other internal groups. Monitors progress of plans and recommends adjustments, as necessary.
Develops and maintains strong external relationships with key LTC stakeholders, professional associations, and LTC specific key opinion leaders.
Lead day-to-day collaboration with the advertising agency of record, providing LTC strategic direction and hands-on oversight across creative development and execution to ensure LTC customer-facing campaigns are aligned with the overall brand strategy, patient-centric principles, timelines, and budget.

BA/BS required; life sciences degree or equivalent desirable; MBA or graduate degree preferred
Minimum 8 years of progressive pharmaceutical and/or biopharmaceutical commercial experience
Minimum 5 years of direct Long-term care market experience i.e., field or marketing or similar role preferred
Proficient in marketing and media tactics directed towards LTC HCPs and caregivers.
Success with launching a brand or major indications preferred
Demonstrated success in the evaluation of launch barriers and accelerators; and implementation of new initiatives, plan modifications and capturing new opportunities.
Functional experience within neuroscience, psychiatry, geriatrics, or Alzheimer's disease strongly preferred
Strong understanding of the promotional review process, and the legal, regulatory, and compliance requirements governing HCP engagement, speaker programs, congress activities, and pre-approval market shaping activities
Strong organizational skills and attention to detail; ability to manage multiple programs and workstreams simultaneously with a high standard of executional quality
Proven ability to collaborate effectively across functions and levels, embrace teamwork within a cross-functional environment, and lead and influence without direct authority
Strong financial acumen with the ability to manage budgets, meet financial targets, and ensure accountability across program spend
Excellent communication skills — written and verbal — including the ability to present effectively to senior leadership, KOLs, and field-based teams
Demonstrated experience creating a strong, inclusive, energizing culture consistent with BMS values
Ability to travel domestically approximately 25%, inclusive of key congresses, KOL meetings, and customer-facing engagements.
Domestic travel required (~25%), inclusive of congress attendance, KOL meetings, and field engagement.
We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.
Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits
How We Work
Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.
Supporting People with Disabilities
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights
BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Data Protection
We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection .
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If this posting is missing required information required by local law or incorrect, contact BMS at TAEnablement@bms.com with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.
R1606091 : Director, HCP Marketing – Long Term Care Strategy, Alzheimer’s Disease Psychosis

Director, HCP Marketing – Long Term Care Strategy, Alzheimer’s Disease Psychosis

Employer job description

Summary:

Responsibilities:

Qualifications:

Compensation Overview:

Benefits:

About this listing