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OneMain Financial
Baltimore, MD; HQ_Baltimore MD Management Office
Source: OneMain Financial careers · View original posting
From OneMain Financial's posting. “We” and “our” refer to the employer.
We are seeking a strategic, well-rounded marketer to build integrated brand strategies that solve business problems and drive measurable results across social, employer brand and emerging AI-powered discovery channels. This role owns how OneMain shows up organically for customers, prospective employees, community partners and other key external audiences.
This is a marketer-first role with strong social media fluency. The right person starts with the business problem, builds the plan, makes the case to senior leaders and directs creative and production partners to bring it to life. They partner closely with Corporate Communications, HR, Talent Acquisition, Legal/Compliance and business leaders, and they are comfortable championing ideas through a thorough, multi-layer review process. This role focuses on organic channels and does not manage paid media.
It does own content production budgets, including photography, video production and freelance/contractor resources
Organic brand strategy is clearly tied to business priorities, with results senior leaders can see.
OneMain's reputation strengthens with customers, prospective employees and community audiences, including in AI-driven search.
Strong ideas make it through review and into market.
Serves as a trusted strategic partner across Marketing, HR and Corporate Communications.
Keeps OneMain's brand presence modern, relevant and visible across evolving digital and AI-driven channels.
Target base salary range is $90,000-110,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
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