From OneMain Financial's posting. “We” and “our” refer to the employer.
About us
OneMain Financial is the country’s largest lending-exclusive financial company, proudly serving millions of customers with safe, affordable and transparent installment loans. Our customers turn to us every day—online and at nearly 1,300 branches in 44 states—to help them take control and improve their financial lives with solutions for debt consolidation, medical expenses, household bills, home improvements and auto purchases.
Our talented and dedicated team members constantly look for responsible ways to serve our customers when, where and how they want. It’s all about doing the right thing, a mission that hasn’t changed for more than 100 years.
About the Role
We are looking for an Associate Director of Email Remarketing who is a highly strategic and execution-focused leader to own and evolve our remarketing ecosystem across channels -specifically email. This role requires someone who is deeply curious, performance-obsessed, and proactive, able to identify gaps, challenge constraints, and drive meaningful business impact.
The selected candidate will become part of a team dedicated to increasing visits to OMF.com, driving application submits, and increasing booked loans.
This role is highly collaborative and involves working with cross-functional teams across marketing, affiliates, u/x, creative, product, analytics, originations, and digital to develop and execute remarketing campaigns aimed at increasing the pool of leads and submitted applications.
The ideal candidate brings a unique blend of analytical rigor, curiosity and big picture thinking to deliver measurable business results.
Strategy & Execution:
Define annual email remarketing strategy and communications plans that increases the number leads and .com visitors to booked loans. This is not a paid media (SEM, social, digital, programmatic, etc.) role, but would partner with those teams.
Develop and implement email testing frameworks, aligned with key business objectives.
Serve as a trusted marketing lead to business leaders and executives.
Define email audience segments, write clear briefs and develop email creative optimizations that are personalized to each audience segment.
Deliver strong email campaign strategies grounded in research/insights, testing, and data that deliver on key goals and metrics.
Performance and Optimization
A thought leader and ability to drive reporting with analytic partners. Understanding performance from click to booked loan.
Identify test email audience segments based on results and provide testing and targeting recommendations.
Ability to prioritize testing framework and project management of initiatives from data insight, briefing, implementation and measurement.
Design and deploy email marketing campaigns and test plans and expand beyond email (i.e. SMS,.com, etc.) in collaboration with analytics, operations, UX, affiliates and digital teams.
Provide tracking, analysis, and metric/insight reporting of impact - marketing creative, touch points, and campaigns across all channels.
Develop presentations that report on key metrics, summarize results, and provide insights to inform future test strategy.
Qualifications:
8+ years of strategic email marketing experience in customer acquisition along with a bachelor’s degree. MBA a bonus.
Ability to understand the company business strategy and support through marketing initiatives
Ability to dive into the details and develop a roadmap based on strategic insights and understanding of capabilities. High level view with pragmatic roadmap execution.
Established track record in successfully driving results within acquisition campaigns
Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch
Results oriented.
Proven analytical skills to drive strategic and tactical marketing initiatives.
Excellent communication skills and the ability to effectively work with all levels of management.
Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.
Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization
Experience with Adobe Campaign or other campaign management platforms is a plus.
More on OneMain OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.
Target base salary range is $110,000-150,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
Hybrid Schedule: In office Tues, Wed , Thur
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
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