layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Marketing Manager at STV | LAYIQ

Proposal & Marketing Deliverable Development
Manage and lead the development of clean, compliant, and compelling responses to solicitations from a variety of public and private buildings clients and prospective clients, including:
Manage and coordinate efforts of the marketing team; including graphic designers, proofreaders, and junior marketing staff; throughout the proposal development process; Analyze solicitations and develop schedule, comprehensive outline, and compliance matrix for all responses to solicitations; Collaborate with the pursuit and project teams to identify sales themes and integrate those themes in an impactful manner into responses to solicitations; Work with pursuit and project teams to record and communicate responsibility for content development, including writing assignments related to approach(es), project descriptions, and resumes; Work with internal pursuit team to identify teaming partners, develop requests for information (RFIs) for distribution to teaming partners, and coordination with teaming partners as they prepare and respond with their materials; Tailor and/or develop creative, compelling non-technical narratives (e.g., cover letters or section introductions); Coordinate, guide and assist project team staff, as necessary, on the development of cohesive technical narratives
Collaborate with the pursuit team, graphic designers, and proposed project staff to develop impactful graphics; Facilitate color review meetings that solicit meaningful input, including:
Schedule color review debrief with pursuit and proposal team, and implement changes approved by pursuit manager and/or pursuit team; Ensure all submission elements are proofread and edited; Ensure compliance with all solicitation requirements; and
Ensure compliance with STV’s brand guidelines.
Interview Preparation
Manage and lead the development of clean, compliant, and compelling interviews to a variety of public and private buildings clients and prospective clients, including:
Draft storylines and storyboards, Coordinate with graphic designers to develop visually compelling final presentations, Coordinate with the presentation team, including those participating from STV’s partners, to schedule and facilitate planning sessions and rehearsals, Manage and support participants with content refinement and adherence to prescribed time limits, Manage, facilitate, support, and provide coaching and choreography insights, including room setup, Manage, facilitate, support, and provide Q&A coaching, including recording questions and answers the presentation team rehearses, and
If possible, serve in one or more of the following capacities in the final interview: PowerPoint operator, timer, and room setup.
General Marketing Support
Support the development of project descriptions and resumes for inclusion in the firm’s database as well as periodic maintenance of these and other marketing-related documents
People Management
Manage local junior staff, including serving as an informal (if not formal) mentor
Work collaboratively with peers and managers to communicate needs and champion more junior staff development
Marketing Management
Participate in the client strategic planning process with client managers, business development staff, and others to evolve long-term strategic relationships with our current and future clients as well as insights into their goals and objectives; and
Initiate and participate in client debriefs to integrate lessons learned in future submittals.
Pursuits & Pre-solicitation Positioning
Provide logistical and administrative pursuit development support and actively participate in pre-RFP positioning strategy sessions, including:
Competitor analysis; Strategy development, including issues, strategies, experience with, and value propositions; and
Schedule and facilitate pursuit development meetings, including go/no-go, kick-offs, and strategy development/updates

Senior Marketing Manager

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