layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Vice President of Marketing & Communications at HITT Contracting | LAYIQ

Brand Strategy
Own and evolve the HITT brand strategy. Define where the brand needs to go, build the case for investment, and drive execution across every expression of the firm.
Serve as the firm’s chief brand steward: setting standards, protecting equity, and ensuring HITT’s identity is consistently and compellingly represented across all platforms, environments, and audiences.
Identify brand gaps and opportunities as the firm grows into new markets, sectors, and geographies; develop strategies to expand brand reach without diluting brand integrity.
Champion a long-term brand architecture that supports HITT’s evolution and creates durable differentiation in a competitive market.
Lead brand positioning work in partnership with executive leadership, translating business strategy into a brand narrative that resonates with clients, prospects, recruits, and the broader industry.
Establish and track brand health metrics; use data and insight to continuously sharpen positioning and demonstrate brand value to leadership.
Integrated Marketing & Communications
Set the vision for HITT’s integrated marketing strategy, ensuring brand, communications, and pursuit efforts work in concert to advance a single, coherent story about the firm
Drive the development of campaigns, content, and thought leadership that build HITT’s reputation, deepen client relationships, and differentiate the firm in the market
Oversee HITT’s communications function including media relations, executive communications, internal communications, and crisis response, and ensure every message reinforces brand positioning
Guide advertising strategy and channel investment to maximize brand visibility and impact across external and internal audiences
Ensure that internal communications and employer brand initiatives reflect and reinforce HITT’s external brand identity, creating a coherent experience for team members and clients alike
Pursuits, Business Development & Client Experience
Elevate the brand expression in every pursuit and proposal — ensuring HITT’s marketing materials, RFP responses, and presentations are a competitive advantage, not a commodity
Champion a brand-consistent client experience from first contact through project delivery, partnering with Business Development and Operations to embed brand standards across the client journey
Collaborate with sector and regional leadership to develop market-specific brand strategies that support pipeline growth while maintaining firm-wide brand coherence
Establish KPIs and reporting frameworks that connect brand and marketing activity to measurable business outcomes
Executive Leadership & Cross-Functional Influence
Serve as a strategic advisor to the C-suite on brand investment, market positioning, and marketing’s role in driving firm growth
Represent the brand in firm-wide planning, ensuring marketing is embedded in strategic decision-making at the highest levels
Partner with Human Resources to align the employer brand with HITT’s external identity, supporting talent attraction and retention at scale
Act as an external brand ambassador representing HITT at industry events, in professional organizations, and across the business community
Lead and develop the MarCom department, managing the overall marketing budget and fostering a team culture built on craft, accountability, and continuous improvement

Vice President of Marketing & Communications

Employer job description

Job Description:

RESPONSIBILITIES

QUALIFICATIONS

Equal opportunity and accommodations

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