layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Web Designer at The Hartford | LAYIQ

Digital Marketing Analyst - 87MG6E

We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.

Hartford Funds is seeking a Web Designer to work within the Marketing Design team, partnering with our Senior Web Designer on the design, development, ongoing maintenance, and data-driven page management of Hartford Funds' websites and digital campaigns. This is an ideal opportunity for an early-career designer/developer who blends strong graphic design sensibilities with hands-on front-end coding skills, a detail-oriented approach to site maintenance, and a genuine interest in modern web tools, including AI-assisted development.

The Web Designer will translate creative concepts into clean, accessible, and functional web pages; hand-code HTML, CSS, and front-end enhancements; build wireframes and prototypes; design supporting graphics; build and maintain live website content and page templates; and assemble, QA, and update data-driven product pages within our content management (CMS) and digital asset management (DAM) systems, all while adhering to brand standards and regulatory compliance requirements.

Key Responsibilities

UI/UX design: Apply UI and UX best practices and standards to create intuitive, user-centered, accessible digital experiences.
Wireframes & Mockups: Create wireframes, mockups, and interactive prototypes to communicate design concepts, content hierarchy, and page functionality from development through publishing.
Graphic design: Produce custom graphics, web imagery, and support visual assets using Adobe Photoshop and related design tools.
Design systems & brand: Help develop and maintain digital design systems, website style guides, and digital brand elements derived from the firm's master brand guideline document, ensuring consistency across all executions.
CMS & DAM publishing: Manage and publish web content and digital assets within CMS and DAM platforms, using custom components and page templates while managing tags and other document metadata.
Site maintenance: Maintain live website pages and templates through content updates, link checks, page refreshes, bug fixes, component updates, and routine QA to ensure pages remain accurate, functional, and compliant.
Data-driven product page management: Build, update, and maintain product pages that rely on structured data, ensuring fund information, performance data, disclosures, documents, related links, and page modules are accurate, timely, and displayed correctly.
HTML & CSS: Hand-code clean, standards-compliant HTML and CSS to build, update, and maintain web pages, campaign elements, and reusable page components.
JavaScript: Implement front-end web functionality using JavaScript, by creating or modifying existing code to support project needs and improve page behavior.
Redesigns & rebrands: Support website redesign projects and brand refreshes, including rebuilding, updating, testing, and maintaining rebranded page templates and elements.
Cross-team partnership: Partner with the Senior Web Designer, marketing strategists, writers, product stakeholders, IT, and compliance professionals to bring projects from concept to launch and keep live pages current.
Project management & detail orientation: Manage multiple projects and tasks simultaneously, delivering accurate work on time despite shifting priorities while maintaining a high level of attention to detail and self-QA across every deliverable.
AI-assisted development: Leverage AI tools to assist with coding, prototyping, troubleshooting, and problem-solving, improving speed and efficiency in front-end development.
Required Skills & Qualifications
Bachelor’s degree in web design, Graphic Design, Interactive/Digital Media, or a related field (or equivalent experience).
Demonstrable proficiency hand-coding HTML and CSS.
Ability to confidently read, modify, and adapt existing JavaScript code.
Graphic design skills with Adobe Photoshop (and familiarity with the broader Adobe Creative Suite).
Solid understanding of UI/UX principles and best practices, responsive design, and web accessibility standards.
Experience creating wireframes, mockups, and prototypes.
Hands-on experience with a content management system (CMS) and a digital asset management (DAM) platform, including content publishing, metadata management, and ongoing site maintenance.
Familiarity with using AI tools to assist with coding and development.
Strong attention to detail, including the ability to QA live pages, validate product-page data and links, and manage multiple projects and deadlines in a fast-paced environment.
Excellent communication and collaboration skills.
Desired Skills: Adobe AEM: Hands-on experience with Adobe Experience Manager (AEM) and the Adobe Creative Cloud platform is a strong plus.
Video production: Some video production experience (filming and/or editing) is an added bonus.
Financial services: Experience in a corporate or financial services environment and understanding of brand governance and compliance processes.
Front-end libraries: Familiarity with additional front-end technologies and libraries.
Exposure to a wide range of web, design, and digital marketing projects.

Web Designer

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