layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Marketing Automation Strategist
Aristocrat
Quincy, MA, US; USA - Massachusetts Quincy; USA - Virginia (Richmond); USA - New Hampshire, Concord; Lansing, MI, US
Source: Aristocrat careers · View original posting
- Employment
- full time
Employer job description
From Aristocrat's posting. “We” and “our” refer to the employer.
Join Aristocrat, a top player in the entertainment and content-creation industry, as a Marketing Automation Strategist! This job is critical in advancing customer engagement, personalization, and revenue growth for the Michigan Lottery’s iLottery program. Our culture thrives on innovation, collaboration, and excellence, impacting millions of lives daily. As part of our dynamic team, you’ll interpret business targets into scalable, data-driven customer journeys across several channels, ensuring effective rollout and optimization.
If you have the ambition and readiness to direct world-class marketing automation programs, this opportunity is for you!
What You'll Do
- Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program.
- Act as the primary point of accountability for lifecycle automation performance and scalability.